What is Marketing
An organizational function and a set of processes for creating, communication and delivering value to customers and for managing customer relationships in a way that benefit the organization and its stakeholders
What is "Marketing"?
Successful marketing of tourism products should begin with this
What is "an understanding of customer needs"?
Online content created by Internet users including discussion boards, blogs, and social network sites such as MySpace, Facebook, and TripAdvisor.
What is "Social Media"?
The process of identifying groups of customers with similar characteristics
What is "market segmentation"?
Joint promotional efforts of ________ ___________ and ___________ are one of the best plans because they are effective and efficient
What is "private industry and government"?
Matching the right product or service with the right market or audience
What is the "role of marketing"?
According to the text, travel literature pieces are easy ways to sell __________.
What is "travel"?
Companies or organizations working together in joint cooperative marketing efforts
What is a "partnership"?
The basic purpose of market segmentation is to locate _______________ ________________.
What are "attractive opportunities:?
Short- as well as long-range objectives should be considered when creating this
What is a "publicity policy"?
The difference between a selling and a marketing approach is that marketing emphasizes profits through ____________ ______________
What is "customer satisfaction".
In considering a “package plan” offered by a hotel, the manager should determine these three factors:
What is "number of features, price, and time period"?
A weblog, web site that is more like a formal journal, diary, or newsletter, updated frequently for public consumption
What is a "blog"?
Recognizing groups of buyers on the basis of meaningful characteristics
What is "Market Segmentation"?
Product, Placement, Promotion and Price
What are the "4 P's of Marketing"?
As a tourism marketing tool, __________ is usually too expensive for small businesses to use, can often be effectively and economically used by individual businesses by participating in group advertising sponsored by a Chamber of Commerce or a tourist association and is most effectively used when marketing a tourist destination area or a major tourist attraction.
What is "television"?
The particular blend of controllable marketing variables that a firm uses to achieve its objectives in a target market
What is "Marketing Mix"?
One of the biggest keys to new marketing opportunities is the consumer's use of these handheld computers that can run many applications
What is a "smart phone"?
A potential market segment doesn't have to meet this requirement
What is "small and as narrowly defined as possible"?
A fundamental concept in traditional marketing in which the product has a distinguishing name and /or symbol, intended to identify the goods or services of one seller , or groups of sellers , and to differentiate those goods or service s from competitors who would attempt to provide products that appear to be identical
What is a "brand"?
The _______________ stage of a product life cycle is characterized by modest growth or leveling off of sales accompanied by declining profits.
What is "maturity"?
The marketing concept demonstrates, above all other things, the importance of this
What are "consumers' needs and wants"?
A media file that is distributed over the Internet using syndication feeds for playback on portable media players and personal computers.
What is a "Podcast"?
A clearly defined market segment at which a specifically tailored promotional program is aimed.
What is a "target market"?
The art of developing understanding and good will between an organization and the public.
What is "Public Relations"?