Mission, Purpose, & Objectives
The children who will receive the donated toys live here.
Local orphanages
Why is approval from the Canucks difficult for student groups?
They are a large professional sports team
The primary audience for the Toys for Joy event.
Vancouver Canucks fans
When do we hope to get approval from the Canucks?
October 2025
How many toys do we hope to collect?
500
This NHL team is the planned partner for the toy drive.
Vancouver Canucks
What has no Douglas College group done before?
Partner directly with a pro sports team
The message shared across the campaign, “Bring ______ to every kid.”
Smiles
When is the toy collection happening at games?
December 5–11, 2025
What do we look at online to see if promotion worked?
Social media views/likes (insights)
The main goal is to collect this many brand-new toys.
500+ toys
Name one skill our team already has to help with this project.
Communication / Teamwork / Marketing skills
A form of on-campus promotional material being used.
Posters or flyers
How much money is planned for poster and social media design?
$500
Whose opinions will help us review the event afterward?
Volunteers / Attendees / Canucks Staff
Why are we partnering with the Vancouver Canucks?
To collect more toys and involve fans
What do we need to learn to work with the Canucks’ brand?
Sponsorship and legal rules
What online tool helps us reach more people using players?
Social media
When will the toys be delivered to orphanages?
December 22–24, 2025
What shows how many people supported the toy drive at the game?
Attendance numbers
Fans will receive this when they bring toy to a Canucks home game.
Discounted game tickets
Name one thing we must plan for after approval.
Transportation / Packaging / Volunteers
What do we ask people to do online to spread the word?
Share with hashtags
What is the total project budget?
$2,300
What positive values does the project teach?
Caring and giving back