advertising
a particular sector of a population
what is a demographic?
the reporter who fabricated several dozen stories during his time at The New Republic
who is Stephen Glass?
appeal to trust/confidence
what is ethos?
the type of propaganda in which debatable ideas are stated as facts, with little explanation or justification
what is assertion?
the acronym an anonymous student asked Ms. Hultman how to spell once
a short and striking or memorable phrase used in advertising
what is a slogan?
the paragraph of a news article that summarizes the main point
what is the lede?
the fallacy in which an argument is rejected on the basis of personal characteristics, background, physical appearance, or other features irrelevant to the argument at issue.
what is ad hominem?
“the sin of omission”--the trivialization or exclusion of conflicting viewpoints.
what is card stacking?
the format a high school English paper should be cited in
what is MLA?
the text of an advertisement
what is copy?
a news story written more creatively, that focuses on less urgent or breaking subjects
what is soft news?
the fallacy in which a chain of future events is assumed, without any real evidence to suggest they will happen
propaganda that uses vague, positive words that are not explained.
what is glittering generalities?
the font style and size a properly formatted paper will have
what is size 12 Times New Roman?
sold to companies by social media sites
what is consumer data?
the line that states the author's name and credentials
what is a byline?
the fallacy in which someone attacks a position their opponent doesn't really hold
propaganda that assigns a single cause for a multifaceted issue
what is pinpointing the enemy?
Ms. Hultman's favorite season
what is winter?
three elements of a decent ad campaign
what are the right medium, a convincing demonstration of a products value, a unified aesthetic, design, and clear copy?
the two main formats news media is published in
what are broadcast and print journalism?
six logical fallacies we learned in class
what are ad hominem, strawman, appeal to ignorance, false dilemma, slippery slope, hasty generalization, false dilemma, circular argument, red herring, causal fallacy, appeal to authority, appeal to emotion, bandwagon
the four criteria that make something propaganda
what are persuasive function, widespread message, representation of a specific group's agenda, and faulty logic or excessive emotional appeal?
the number of markers/highlighters/writing utensils left on my floor after third hour on Tuesday
what is 16?