Pre Show
Sending invitations to a list of people to visit your booth before the trade show is called?
PRE SHOW PROMOTION
Companies that exhibit their products and services in a trade show are called?
EXHIBITORS
The name given to those who generally work the booth during the show?
BOOTH STAFF
A standard and usually free booth package from the organizer generally includes these 3 components.
PIPE DRAPE SIGN
What company department is responsible for lead follow-up after the trade show?
SALES DEPARTMENT
This form of marketing communications works best for pre show promotion and it's generally delivered by the USPS.
DIRECT MAIL
The 'kit' that includes all the forms to be filled out by exhibitors before the show is called?
ESM (Exhibitor Service Manual)
What department in an exhibiting company generally makes up the booth staff?
THE SALES DEPARTMENT
The term used for the team of laborers dedicated to moving heavy machinery.
RIGGERS
This term is used for sending literature in response to sales leads from the trade show?
LITERATURE FULFILLMENT
Which department in an exhibiting company generally makes plans for the trade show?
THE MARKETING DEPARTMENT
The term used to describe 'acquiring' new exhibitors in a trade show is called?
EXHIBITOR ACQUISITION
The 'term' used to describe people who are worthy of being followed up on after the show.
QUALIFIED LEADS
This generally covers the venue's hard concrete floors and the aisles of trade shows.
CARPETING
What company department is responsible for the details of setting up the show?
MARKETING DEPARTMENT
Which other department in a company should the marketing department include in the pre show planning?
THE SALES DEPARTMENT
The term used to describe 'retaining' exhibitors in a trade show is called?
EXHIBITOR RETENTION
What is an 'alternative' to a permanant trade show exhibit booth?
PORTABLE
In union labor shows, this group generally provides the power to equipment and lighting.
ELECTRICIANS
This term is used for acquiring qualified information from interested visitors of your booth?
LEAD GENERATION
The act of capturing sales leads for exhibitors is called?
LEAD RETRIEVAL
What is a term used for capturing the contact information from a booth visitor who seems interested to purchase?
LEAD CAPTURE
The general contractor works closely with this group to satisfy exhibitors.
SHOW ORGANIZER
This word is used to describe the act of taking the exhibit booth down and returning it to shipping crates?
DISMANTLING