PRINT MEDIA
This is the primary way newspapers measure and compare their reach.
What is circulation?
These are catchy commercials set to music, designed for easy repetition.
What are jingles?
This abbreviation refers to video streaming services delivered over the internet, such as Netflix or Disney+.
What is OTT (Over-The-Top)?
Give three examples of out-of-home (OOH) media.
Any three of: billboards, hot-air balloons, buses, posters, kiosks, blimps, airport displays, etc.
True or false: Print media can engage the senses of sight, touch, and smell.
True
Newspapers come in two typical size formats. Name one of them.
What is broadsheet or tabloid?
What is the name of the time slot between 3–7 p.m. in radio daypart scheduling?
Evening drive time
This streaming model requires a monthly subscription fee. Netflix and HBO Max are examples.
What is SVOD (Subscription Video on Demand)?
What are the two primary uses of outdoor advertising?
1. Brand reminder for national advertisers; 2. Directional guide for a company's location
This medium is described as inexpensive and good for image transfer, but has a short life and provides no feedback.
Radio
This type of magazine ad stretches all the way to the edge of the page with no margins.
What is a bleed page?
This type of radio advertising allows an advertiser to tailor messages for specific audiences by buying time at a single station.
Spot radio advertising
Television is used because of the ..... it delivers.
reach
Outdoor billboard boards are typically rented for this length of time.
30 days
This medium has the longest lifespan of all print media and the highest image quality.
a magazine
This is a magazine advertising format where two full ad pages face each other.
What is a double-page spread?
Radio advertising uses this type of creative approach to engage the listener's imagination
Storytelling / creating stories in the mind
TV advertising is especially effective for this type of content — showing how a product works.
Demonstration
This creative, low-budget out-of-home strategy uses tools like pizza boxes, coffee cups, and street teams to surprise audiences.
Ambient or guerilla marketing
True or False — The advertiser can control whether readers actually notice their print ad.
False
This is an article about a company or brand written by the company's own PR department and published in a magazine.
What is an advertorial?
These are groups of local radio stations connected to one or more national networks.
What are radio networks? (e.g., ABC Radio, CNN Radio, Fox News Radio)
This new TV technology allows individual households to receive targeted and personalized advertising.
What is addressable television?
Billboard costs are partially based on this metric — the number of vehicles passing a specific location during a set time period.
What is a showing?
This is the biggest strength of television advertising compared to other media — it can show this type of content especially well.
demonstration (showing how things work / action and movement)