SHAMPOOS
LIGHTENERS
TONERS
FORMULAS
BRAND
100

ANTI-YELLOW FOR BLONDE, WHITE, AND GREY HAIR FOR DAILY USE

BLONDE MAINTAIN

100

IDEAL FOR NORMAL FOILING/LIFTING

PURE LIGHT BLUE POWDER

100

 IDEAL FOR NEUTRALIZING SOFT YELLOW TONES

PURE WHITE

100

PORIOSITY BALANCER

PREPARE TREATMENT

100

CREATED IN THIS YEAR

1988

200

PROVIDES AN ANTI-FADING ACTION

COLOR CARE

200

HIGH PERFORMANCE LIGHTENING 

ULTRA 9 

200

PERFECT FOR ENHANCING WARM TONES

PURE CARAMEL

200

DIAMOND SHINE TECHNOLOGY, INCA OIL, AND ACTIVE SHINE COMPLEX

PURE DIAMOND LIFT 

200
WHAT TOWN IS OUR HEADQUARTERS LOCATED IN

SAN MARTINO DI LUPARI

300

RESTRUCTURING CAPABILITES

REPAIR

300

THESE LIGHTNERS CAN BE MIXED WITH EGOBOND

ALL OF THEM

300

IDEAL FOR NEUTRALIZING UNDERLYING YELLOW ORANGE TONES 

PURE PLATINUM

300

CONTAINS K3 TECHNOLOGY

EGOBOND

300

HOW MANY FAMILY MEMBERS STARTED ALTER EGO 

THREE, A DAD AND HIS TWO SONS 
400

ANTI-AGING ACTION FOR ALL HAIR TYPES

FILLER

400

CONTAINS A BONDING SYSTEM IN THE FORMULA

GENTLE PROTECTIVE LIGHTNER

400

IDEAL FOR NEUTRALIZING UNDERLYING INTENSE YELLOW TONES

PURE CIPRIA

400

CAN BE USED BEFORE FOR DETOXIFYING AND AFTER FOR EXTREME CONDITIONING

SHE WONDER

400

WHAT DO THE "TWINS" REPRESENT 

THE YIN AND THE YANG OF EVERYONE

500

WHAT TECHNOLOGY IS FOUND IN ALL OF OUR SHAMPOOS 

URBAN SHEILD TECHNOLOGY 

500

WE ARE A DUO AND ONE OF US USES HYALURONIC ACID

CREAM BLEACH AND TOTAL BLONDE ACTIVATOR

500

NAME ALL SIX PASTEL TONERS

DUSTY COPPER, DENIEM MAUVE, PASTEL LILAC, MILKY MINT, PINK POP, CAPPUCINO

500

COMPREHENSIVE FORMULA FOR ALL HAIR TYPES TO CREATE DIFFERENT HAIR PATTERNS

PLASMANTE UNIVERSAL WAVING LOTION

500

OUR ARTISTIC DIRECTION TEAM IN ITALY

ZOIH