CTV
This term refers to the method of streaming content directly to a device over the internet, bypassing traditional cable or satellite providers.
What is OTT?
The goal of this sales step is to agree on what will be covered or accomplished, ensuring you and the customer are ready to do business.
What is opening?
This is the average number of times per day people have the opportunity to see a billboard on I-15 in Salt Lake County.
What is 160,000+?
This is the primary metric used to measure an influencer's engagement.
What is engagement rate?
The first known billboard originated 3,000 years ago in this country.
What is Egypt? Stone obelisks were used to advertise rewards for returning runaway servants. Rates on the obelisks increased 8-10% per year.
These are the most common ad lengths for CTV ads.
What are 15-30 seconds?
"What are your current marketing goals for increasing brand awareness?” is an examplee of this kind of probe.
What is an open probe?
This is our published average CPM for Utah billboard advertising.
What is $3.68?
This social media platform has the highest ad engagement rate for Gen Z.
What is Tik Tok?
This decade saw the introduction of the first 30-sheet billboard, becoming the standard size for posters.
What is the 1880s?
These are two types of data that can be utilized to place CTV ads in front of a targeted consumer.
What are demographics, online interests, and geographic locations.
This is a way to pause and mke sure your client is engaged, listening and understands.
What is checking for acceptance?
This is the average number of times per day people have the opportunity to see a billboard on I-15 in Utah County.
What is 125,000?
This measures how many people clicked on an ad relative to how many saw it.
What is click through rate (CTR)?
This city’s billboards are so bright they were identified from space by astronauts during a 2013 mission.
What is New York City (Times Square)?
These are 3 places that you may see CTV ads display.
What are Peacock TV, Hulu, and Disney+, smart TV apps like YouTube, Amazon Prime Video, and NBC, and on-demand video platforms like Vudu, Sling TV, and Pluto TV. They can also be shown on gaming consoles like Xbox and PlayStation.
You do this when you want to elicit information from the customer.
What is probe?
Posters are re-(blank) and re-(blank) every 28 days.
What is "re-printed" and "re-posted"?
Not a Nano and not a Mid-Tier, this level of influencer has 10-50K followers.
What is a macro?
Originally a real estate ad in 1923, this iconic sign in Caalifornia was meant to last only 18 months but became permanent.
What is the Hollywood sign?
This is a common CPM for CTV.
What is a $25 - $45 CPM?
Acknowledging a need and describing a solution is an example of this.
What is supporting?
The average number of times an individual within a target audience is exposed to an advertisement during a specific time period
What is frequency?
This metric measures how many people see an influencer’s post, a key indicator of reach.
What are impressions?
This early 20th-century invention by Henry Ford boosted the popularity of billboards along busy roads.
What is the Model T?
This refers to a specific type of device, namely internet-connected televisions (like smart TVs, streaming devices, and gaming consoles).
What is CTV?
"Are you happy with your current advertising?" is an example of an open probe.
What is false?
This number of 30 sheet posters is a #50 Showing in the Salt Lake Market.
What is 32?
The smallest of the influencers, this level influencer has 1-10K followers.
What is a Nano Inflluencer?
This tech giant paid $2.5 million per 4 weeks to rent the most expensive billboard in Times Square a few years back.
What is Google?