Have you been paying attention?
George Beasley held this position prior to purchasing his first radio station.
What is High School Principal
There are over 900 billion of these, and yours is just a grain of sand in the desert.
What are websites
These are the two types of proposals you can create in Frequence.
What are Custom & Smart Proposals
These two acronym's mean the same thing when talking about this Google tactic, which I have also referred to as the Disney Fast Pass.
What is PPC & SEM
These 3 Video Platforms are a bit different than YouTube.
What is Pre-roll, OTT & CTV.
These are short stories that can be added to a presentation, but don't get confused, you are not in a Dojo.
What is Sales Judo
The left side of the bowtie is important because of this up & down word
What is Bounce
According to Sarah, if Frequence could change their name, it would be what?
Transparency
One is organic and one is paid but both get you on page one of google.
What is SEO & SEM
In Digital Display, name the 3 types of this location based digital marketing platforms.
What is Geofencing, Addressable Geofencing, Event Geofencing
This is how long an average Google search lasts.
What is 10 seconds
The Post Broadcast Generation is made up of these two groups, who have either cut or never will.
What are Cord Cutters and Cord Nevers
If you are over 90% of this, you are spending too much on your SEM Campaign, much like sunblock SPF.
What is Opportunity
This is what comes up when you do a Cat Geo search.
What is a SERP (Search Engine Results Page)
These 3 platforms make up Beasley's core Social Media Campaings.
What are Facebook, Instagram and Messenger
If you are in this round shaped group, you have a shot at their business. If you are not, you have no shot.
What is Circle of Consideration
Google constantly changes their algorithms but one thing they readily admit is ________ is king.
What is content
We should score big with this new product introduced by Frequence but keep in mind only 10% of it is live programming.
What is OTT Sports
This must be identical across all web pages and social media pages or Google will penalize you
What is NAP (Name, Address, Phone #)
These 3 Platforms make up our Digital Automotive products.
VinClicks, Beasley Automotive Network, Facebook Click to Messenger
When a business is too small, it is not a good WP prospect, such as this landscaper that "has a mower, has a blower, and has a truck"
Who is "One Truck Chuck"
What was Caroline browsing through that got Pat's attention, hence the "Caroline Story"
The Phone Book or Yellow Pages
What are Proposals, Campaign Management, Reporting
The goal is to get a high ______ but a low CPC while still getting good quality clicks, or people who are clicking through to your site.
What is CTR
These are the 3 campaign goals of social media campaigns. Think rush hour, arms length, reels.
What are Traffic, Reach, Video Views