PPT
Vocabulary
???
100
What is our Topic
Transfer Technique in Propaganda
100
What is association?
It is group of people organized for a joint purpose
100
Which is the best cake?
Chocolate cake
Cheese cake
Fruit cake
Matcha cake
Chocolate cake
200
Who is him?
Uncle Sam
200
What is propaganda?
Propaganda is an information on biased or misleading nature.
200
Does this poster show propaganda? How
Yes
When people see the patriotic colors they will associate President Obama with America and see him as a good thing.
300
What is Positive/Negative impact of transfer technique?
Postitive: Using transfer techniques to associate a product with positive emotions or values can enhance brand perception.
Negative: Can be used to create false associations, lead to the spread of misinformation and deception. Can erode trust in institutions, media, and public figures.
lead people to make decisions based on emotion rather than rational thought
300
What is advertising?
Activities for commercial products or services.
300
How to transfer propaganda?
Through media, poster, .... , newspaper
400
Explain transfer technique in your own words
Technique of projecting positive or negative qualities of a person, entity, object, or value to another in order to make the second more acceptable or to discredit it.
400
What is symbolism?
It is the use of symbols to represent ideas or qualities
400
Do you think a poster show Santa with coke is propaganda? Why?
Santa holding coke and saying "Coke Time"
Yes.
The audience is meant to transfer its positive feeling about Santa into positive feelings about drinking coke.
500
How is transfer propaganda used in real world?
Use symbolism to push its target audience
500
What is entity?
It is a thing with distinct and independent existence
500
If you're good student you should know every classmates name.
Correct, gain point
Wrong, lose point