Tourism Demand & Seasonality
What is “seasonality” in tourism?
Fluctuations in tourist numbers at different times of year.
Name a built attraction and a natural attraction.
Built: museum; Natural: waterfall.
What is an “interrelationship” between tourism organisations?
When organisations choose to work together for mutual benefit.
What is a “customer care policy”?
A set of rules guiding how staff should serve customers.
What does PRM stand for?
Person with Reduced Mobility.
Name one factor (other than weather) that can cause tourism demand to increase.
Improved accessibility (new airport or transport link).
What is “infrastructure” in tourism?
The facilities and systems that support tourism, like roads, airports, and public transport.
Name one example of two tourism organisations working together.
A hotel offering discounts to guests who visit a nearby attraction.
Name one personal skill and one interpersonal skill important in tourism.
Personal: clear communication; Interpersonal: teamwork.
Name one facility that helps make an airport accessible to PRMs.
Ramps, elevators, or push-button staff call points.
How can a destination manage tourism during the low season?
By organizing special events or offering discounts to attract visitors.
What is the purpose of an express link in a destination's transport system?
To provide fast connections between key locations (e.g., airport and city center).
What is an “interdependency” in the tourism industry?
When two organisations rely on each other to operate, e.g., airlines and airports
Why is product knowledge important for customer service staff?
It allows them to answer questions and make recommendations confidently.
How does providing information in multiple languages benefit tourists?
It makes navigation and services accessible to international visitors.
Explain how global events (like pandemics) can affect tourism demand.
They cause sudden drops in travel due to health concerns or restrictions.
How can integrated transport systems improve the tourist experience?
By making it easier and faster to switch between different types of transport.
How can ancillary service providers support the main tourism experience?
By offering services like guided tours, currency exchange, or insurance.
What is “on-the-job training”?
Learning by doing tasks in the workplace, often with a mentor or supervisor.
Explain how accessible facilities can benefit all tourists, not just those with disabilities.
Features like e-gates, clear signage, and ramps help families, elderly travelers, and people with luggage as well as PRMs.
Why is understanding demand and seasonality important for tourism managers?
It helps them plan staffing, marketing, and services to match visitor patterns.
Give an example of how sustainability is considered when developing new infrastructure in a city.
Installing electric bus routes or creating dedicated cycle lanes to reduce pollution.
Why is collaboration important for sustainable tourism development?
It ensures that resources, knowledge, and benefits are shared, leading to better outcomes for tourists, locals, and the environment.
How can teamwork improve the delivery of customer service?
By ensuring staff support each other, provide consistent service, and solve problems together.
Describe one way technology can be used to improve accessibility for travelers with disabilities in airports or hotels.
Technology such as interactive kiosks with audio/visual assistance, accessible booking apps, or mobile alerts can help travelers with disabilities navigate facilities, access information, and request support more easily.