T
What is a trend?
It is a continuous pattern of change that occurs in either a condition, a process, or an output.
How does a trend differ from a fad?
Haveamuch longer lifespan than fads. Have the potential to be long-term
influences on the market.
They can continue to be fashionable for
years and even decades.
Have the potential to be long-term
influencers on the market.
Often involve altered classics.
Short-lived Last for a total of one season, but they
can also last less than a month.
Novelty driven fashion choices.
Often referred to as “catching on” with
the larger population, but will often fade
as quickly as it appeared.
It fades.
Although engaging on it can be fun, they
are often not worth investing a large
amount of money or time.
Can you give an example of a current trend among students?
GADGETS
SOCIAL MEDIA APP
ETC
Why do people follow trends?
1. Desire to belong
Humans naturally want to fit in with others. Following trends helps people feel accepted and part of a group or community.
2. Social influence and pressure
When many people are doing something, others feel encouraged (or pressured) to do the same — even without realizing it. This is often called peer influence.
3. Identity and self-expression
Trends can help people express who they are or who they want to be. For example, fashion or music trends let people show their personality or interests.
4. Fear of missing out (FOMO)
People don’t want to feel left behind or excluded from what others are enjoying or talking about.
5. Curiosity and excitement for new things
Trends often introduce something fresh, fun, or innovative. People like trying what’s popular because it feels exciting or interesting.
Are trends always positive? Why or why not?
No, trends are not always positive. They can have both benefits and drawbacks, depending on what the trend is and how people follow it.
What is a fad?
collective behavior that attracts a segment of a population for a short period.
Can you give an example of a fad that became popular and then disappeared?
FIDGET SPINNER
LATO LATO
ETC
ENUMERATE THE THREE KINDS OF FADS
●There are three kinds of fads, according to Miller
(2013): (1) useful products, (2) novelty products,
and (3) activity fads.
ENUMERATE THE THREE TYPES OF TRENDS
There are three types of trends namely,
megatrends, macrotrends, and microtrends.
GIVE AN EXAMPLE OF YOUR LOCAL NETWORK
FAMILY
COMMUNITY
FRIENDS
CHURCH FRIENDS
What is a Network?
A network is a group of people or connections that interact and share information, ideas, or support.
In socialization, networks help individuals learn behaviors, values, and social skills.
Can you give an example of a trend and a fad you have observed?
GADGETS
DRONE
ONLINE BANKING APP
CANDY CRUSH
FIDGET SPINNER
Why do some fads appeal mostly to young people?
Teens and young people are strongly influenced by peers. Fads help them fit in or feel part of a social group.
How can observing trends and fads help businesses or marketers succeed?
By watching trends and fads, businesses can know what products or ideas are popular, so they can offer items that people are more likely to buy.
Can you give an example of a cultural trend?
Many Filipinos listen to K-pop, watch Korean dramas, learn Korean phrases, and buy merchandise.
What are local networks?
human relations with fellow humans
those that extend outside the self
What are political trends, and how can they shape society?
Trends like growing support for youth participation in elections or new political parties can alter election outcomes.
How do health and fitness trends emerge among people?
New studies or discoveries about nutrition, exercise, or wellness can spark interest.
Fitness influencers, YouTubers, TikTok creators, and celebrities showcase workouts, diets, or lifestyle habits.
What are the advantages of belonging to a local network?
Local networks provide friendship, encouragement, and emotional support. People feel connected and less isolated.
Members share useful information like school updates, job opportunities, community events, or services, making it easier to stay informed and get help.
Compare the influence of online social networks and face-to-face local networks on communication skills.
Online networks strengthen digital and written communication and expand social reach.
Face-to-face networks develop deeper interpersonal skills like listening, empathy, and nonverbal communication.
Choose one observable trend in the Philippine politics or entertainment. How does your chosen trend depict the elements of a trend?
many politicians and candidates have relied heavily on Facebook, TikTok, YouTube, and online influencers to promote their messages, connect with voters, and shape public opinion.
The rise of streaming platforms in Philippine entertainment (Netflix, iWantTFC, Vivamax, YouTube series, etc.).
Why is face-to-face interaction important in local networks?
Face-to-face interaction is important in local networks (like communities, schools, workplaces, or neighborhood groups) because it strengthens relationships and improves communication in ways that online interaction alone cannot.
How do family and classmates act as part of a local network?
Family and classmates act as part of a local network because they are people you interact with regularly in the same environment who share support, information, and resources with one another.
How do networks contribute to spreading trends or fads among teens?
Teens are strongly influenced by friends, classmates, and online peers. If someone in their network starts following a trend, others often join to fit in or be accepted.
Local and online networks (like social media, school groups, or messaging apps) let information spread quickly. A new fad can reach hundreds of teens in a short time.
What challenges can arise when someone belongs to multiple networks?
Different networks may have different rules, values, or expectations. For example, what is acceptable with friends might not be acceptable with family, causing stress or tension.
Being part of multiple networks requires time and energy. Balancing school, extracurriculars, social life, and family responsibilities can be overwhelming.