What is Strengths, Weaknesses, Opportunities, Threats
100
What does RFM stand for?
What is Recency, Frequency, Monetary Value
100
What does TOMA stand for?
What is Top of Mind Awareness
100
What does FOMO stand for?
What is Fear of Missing Out
200
Name the 3 Bonds in a customer relationship
What is Financial, Structural and Emotional?
200
Name 3 objectives of this class:
What is to think like a marketer, to write an IMC plan and to be a strong presenter
200
What is an additional purchase in a different category, like fries and a burger or a shirt and tie?
What is a Cross Sale
200
What is a purchase within the same category, but more of it like a super-size meal?
What is an Up Sale
200
What does WOM stand for?*
Word-of-Mouth, the most powerful media channel
300
What is the following:
1. Own the room
2. Introduce yourself
3. Never hand anything out in the beginning of the presentation that could be distracting
4. Provide insight and make it interesting
5. Make it personal and interactive
6. at the end, say thank you!
What is Presentation Pointers Don shared with us*
300
What are 4 different media pipes?
What is Paid, Earned, Shared and Owned
300
What are 3 requirements for happiness?*
What is:
1. Something to do
2. Something to look forward to
3. Something to love
300
Name the stages of team development
What is Forming, Storming, Informing and Performing
300
What are the 6 P’s of marketing?
What is:
1. Product
2. Price
3. Promotion
4. Place
5. Packaging
6. People
400
What does the SMART Criteria Acronym stand for?
What is: Specific, Measurable, Achievable, Relevant, Time bound
400
Name the 5 metrics of measuring marketing
What is:
1. Recall
2. Repeat purchase
3. retention rate
4. lifetime value
5. click-through
400
Describe Maslow’s Hierarchy
What is:
1. Transcendence
2. Aesthetic
3. Belonging
4. Security
5. Survival
400
What are the 6 filters to segment an audience?
What is:
1. Demographic
2. Geographic
3. Economic
4. Behavioral
5. Attitudinal
6. Firmographic
400
What does the PESTE Analysis stand for?
What is Political, Economic, Social, Technological and Environmental
500
Describe the Value Equation
What is a function of quality over price
(a relationship that the customer considers based on the price and characteristics of the product and determining if it is worth the purchase)
500
Describe the 40-40-20 Rule of Direct Marketing
What is 40% List, 40% Offer, 20% Creative
(represents the percentages of those elements that drive the effectiveness of the marketing piece in a direct marketing campaign)
500
Describe the Awareness Continuum
What is unaware, aware, interest, consideration, trial, purchase, repurchase, loyalty
(X-Axis measures time and the Y-Axis measures money)
500
Name the 5 Marketing Objectives
What is:
1. Sell Something
2. Change behavior
3. Build awareness
4. Build a brand relationship
5. Position a product in the consumers mind
500
Describe Don Neal’s Life Orientation Model
What is:
1. Destiny
2. Character
3. Habits
4. Behavior
5. Values
6. Attitudes
7. Beliefs
8. Experiences
9. Structure
10. Genetics