IT Questions
How many employees should a client have to be considered an ideal customer for Plante Moran’s Managed IT team?
What is at least 20
When should a business get professional branding?
When they want to charge more than their competitors and stand out.
What percent of people look online before buying something?
Over 80% of people research online before making a purchase—proving that a strong digital presence drives real buying decisions.
If a business is losing money while competitors are thriving, what's worth checking?
Whether they have good digital marketing strategies, Google Maps, Paid Ads. compared to competitors.
What is SEO?
Search Engine Optimization-
Optimizing search engines to understand a Brand- Company Who they are, who they service, where they do business.
When PM’s MIT team fully manages a client’s IT environment, this is known as what type of service?
What is Fixed Fee
What happens when a business looks different everywhere online?
People and Google don't recognize them and may not trust them.
If a clients not in the top 3 on Google Maps when you search "[their service] near me," what percentage of traffic & potential revenue are they likely missing?
Missing 70% of local search traffic, as most people never go past the top 3 map pack results.
Why would getting new customers cost more than before?
Drop in Rankings, more competition, mediocre digital marketing agency, More competition, GBP.
Why is SEO important?
With out it your website doesn't get "powered up" and Google is less likely to understand what a company does.
When a client has internal IT staff, MIT is often engaged to provide what service?
What is Co-Managed
What does an old, outdated website tell customers and Google?
The business may be falling behind in its industry, and Google might not prioritize its site because the plugins and website aren’t being updated.
How much should a million-dollar business spend on Digital Marketing?
+10% - This range can increase if the goal is rapid growth, new market expansion, or launching major campaigns.
If a business has high revenue but low profit, what should you check?
Whether their marketing spending is bringing in the right customers.
Where do more than 80% of all organic leads come from in digital marketing?
Google - Google Profiles
What is the only type of service the Managed IT team can provide to existing Audit customers of Plante Moran because of potential independence conflicts?
What is Project or project based
What's a good first step for digital branding?
Logo and Brand Bible.
What is the Venturi Effect?
We take a years worth of SEO, condense it down to a 60 day time period and get results in a matter of weeks after it's launched instead of months.
If your competitors are growing faster, what might be missing?
A stronger online presence or more effective Digital marketing strategy.
Why is having a digital asset important?
Who is the charismatic MIT business development manager you should reach out to when your clients need help with IT?
Who is Jeff Stegeman?
What's limiting about only getting customers from referrals?
If you rely only on referrals, growth stops when they do. Without organic leads, you’re stuck depending on one funnel, making it harder for you to grow.
How long does it take for SEO Inferno method to work?
(Depends on your level of investment) for those at the Inferno method. 2 - 3 months to start getting results and 6 months for bigger changes.
If leads are coming in but not closing, what’s worth checking?
The quality of leads and your follow-up process.
When selling a company, what's a red flag to a buyer when looking at digital marketing efforts for lead generation?
High Paid Advertising Costs, Low Organic conversion- Will need to spend more on Ads- burn money for ROI.