"You can only change the life you ___"
Shape
What are chiropractic adjustments compared to for the spine?
The Heimlich Maneuver
"The biggest problem in communication is the illusion that ___ ___ ___ "
it has happened
"Chiropractic care is done with you ______"
not for you
You drag them in the office______
you drag them around
"When you tell someone something it means something. When they tell you, it's ___"
Everything
What’s the purpose of the chiropractic adjustment?
To restore proper motion and communication within the nervous system
What else should you know about the patient besides their name?
Their story
What do people focus on 300% more than potential gain?
Loss aversion
Why is it important to address missed flow or behavior in the moment?
Because timely correction prevents recurring issues and reinforces standards. Potter's clay
"To have something you've never had, you must do something you've never done and be ___ ___ ___ ___"
someone you've never been
Why is consistency in adjustments important?
Because healing builds over time and patterns are reinforced through repetition
What must exceed the pain of inaction?
The pain of action
What must you do first if you want it to be easy later?
Do the hard things first
What happens if a patient misses appointments?
They mess with their healing rhythm
"Adjustments are only a few minutes long because ___"
healing happens in between the adjustments
What’s the name for the principle that healing starts from inside the body, not from external forces?
Innate intelligence or “Above down, inside out”
How do you recap what a patient tells you to ensure clarity?
Use their own words and so what I’m hearing you say is…"
What must be measured and tracked in the office?
Hint: What isn't measured isn't managed
KPIs
What happens if a patient runs out of goals?
They run out of the office
"Believing something is ___, is what keeps you small"
Impossible
According to Dr. Franson, what happens when you stop following the 'recipe'?
You begin to tweak it—making random changes that lead to inconsistent outcomes
What's the quote about being awesome?
You don’t have to be awesome, you just have to suck less
Who is the hero of the journey?
the patient
What are the four agreements
Problem, goal, path, plan