No Tricks, Just Facts
This country is where True Fruits was founded
Germany
True Fruits competes more on quality than this
Price
True Fruits’ international revenue is only about this percentage
3 Percent
This UK-based brand is a direct competitor to True Fruits in Germany
What is Innocent Drinks
True Fruits was founded in this year
2006
True Fruits primarily targets this type of consumer
Health-conscious, high-income consumers
True Fruits initially narrowed markets from 192 countries to this number
33
Jamba Juice and Smoothie King are this type of competitors
Indirect competitors
This slogan reflects their commitment to simple ingredients
True Fruits, No Tricks
These types of retailers align with True Fruits’ distribution strategy
High-end or premium retailers
This continent includes True Fruits’ top 3 target markets
Europe
True Fruits competes in this type of segment
Ready-to-drink retail segment
True fruits made this amount of money in 2016
40 Million
True Fruits uses this type of ingredients (no additives or artificial content)
100% natural ingredients
Name one of the top 3 markets selected for expansion
United Kingdom, Netherlands, and Poland
This country has the largest smoothie market in the world
United States
This many flavors were initially launched in 2006
Four different flavors
Name one of True Fruits’ four main communication channels
Social media, public relations, bottle labeling, or their website
Name one key factor used to evaluate potential international markets
GDP per capita, political stability, urbanization, or ease of doing business
What popular corporation entered the cold pressed juice market in 2011
Starbucks