Visual Hierarchy
This principle refers to the arrangement of elements to show importance.
What is visual hierarchy?
This color scheme uses colors that are opposite each other on the color wheel.
What is complementary colors?
This is the term for the visual appearance of text in design.
What is typography?
This term describes how easy and satisfying it is for users to interact with a design.
What is user experience
This is the visual symbol that represents a company or product.
What is a logo?
Which design element can create a strong visual hierarchy through size?
What is typography or imagery?
A design that passes the tea test often uses colors to evoke this.
What is emotion or mood?
This typographic element refers to the space between individual characters.
What is kerning?
A key principle of UX design is to ensure that users can achieve this seamlessly.
What is their goals or tasks?
Consistency in design elements helps create this aspect of branding
What is brand identity?
Name one way to achieve visual hierarchy through layout.
What is using grids or varying spacing?
This term describes the lightness or darkness of a color.
What is value
A design’s readability can greatly affect its performance on the tea test. This typographic choice can enhance readability.
What is font size or line height?
This method involves observing how users interact with a design to improve UX.
What is usability testing?
A brand's story and values are often communicated through this design element.
What is visual style or imagery?
A design that fails the tea test may lack this, making it hard for viewers to focus.
What is a clear visual hierarchy?
In color theory, this is the term for colors that are adjacent on the color wheel
What is analogous colors?
This font style is often seen as more formal and is used in print materials.
What is serif?
A design that passes the tea test often provides this for users.
What is intuitive navigation or clarity?
This term describes the emotional response a brand aims to evoke in its audience.
What is brand perception?
This type of balance is often used to create visual hierarchy in design.
What is asymmetrical balance?
Using too many colors in a design can lead to this negative effect.
What is visual chaos?
The use of too many different font styles in a design can result in this issue.
What is inconsistency or a lack of cohesion?
This type of feedback is essential for improving user experience in design.
What is user feedback or usability feedback?
A design that fails the tea test may not align with this aspect of branding.
What is brand strategy or message?