The process of converting nutrients, water, carbon, dioxide and sunlight into food for plants.
Photosynthesis
The level of light received on a plant surface.
Light Intensity
Florists must educate the customer in order to help them enjoy their flowers to the fullest extent.
Customer Education
used as primary flowers to establish the skeleton outline height or width of an arrangement.
Line Flowers
The Storage or shipment of flowers out of water.
Dry Pack
Sells floral goods and services to the consumer.
Retail Florist
The tight positioning of flower clusters at the base of an arrangement forming rounded hills.
Pillowing
Contain more than one single focal point
Abstract Design
The process of plants losing water through stomata in their leaves.
Transpiration
Is due to the inability of water to enter the stem.
Bent Neck in Flowers
The length of useful life of cut floral materials after being received by the customer.
Vase Life
The Japanese style of floral arrangements characterized by their linear forms.
Ikebana
A chemical consisting of a mixture of ingredients that when added to water extends the vase life of cut flowers by lowering the water PH.
Floral Preservative
Used to create focal point with unusual and distinctive shapes.
Form Flowers
Are usually single stem with large rounded heads used inside or along the arrangement to fill in.
Mass Flowers
Floral Material that has an “airy” look to create the finishing touch.
Filler
Similar design techniques to place similar materials horizontally on top of each other.
Terracing and/or Layering
is the placement of cut material in a parallel design in each group in order to create depth.
Stair Stem Manner Design Placement
A combination of both natural and man made materials in an unnatural manner to create new images.
Interpretive Design
A feature of this style of design is the seasonal compatibility of the plant materials in the design.
Vegetative Design
Firmly wrapping or tying similar materials together to form a larger, individual unit.
Bundling
a technique characterized by parallel or surface contoured insertions that create a uniform area with little or no variation in depth.
Pave arrangement
Shorter stems of mass flowers provide a color & focal point near the rim of the container.
Waterfall Design
An asymmetrically balanced design of few materials usually placed in groups that emphasize forms and lines.
Formal-Linear Design
Design that consists of clusters or groups of flowers & foliage that strengthens the element of line which moves the eye through the arrangement.
Parallel Design