SEO
An incoming link to a webpage. When a webpage links to any other page. In the past, these were the major metric for the ranking of a webpage.
Backlinks
A link on a web page that no longer works because the website is encountering one or more of the following issues: (causing what is known as a 404 error).
Broken Link or Dead Link
When someone visits your website and it triggers this. Using that information, ads are delivered directly to those potential customers that have visited their site.
Retargeting
Getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper or fill out a lead/contact form.
Website Conversion
A free and easy-to-use tool for businesses, brands, artists and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help clients find you and tell them the story of your business.
Google My Business
An interesting button, link or direction that is placed on a website to prompt prospective clients to become leads.
Calls to Action (CTAs)
The page displayed by a search engine in response to a query by a searcher.
Search Engine Results Page (SERP)
A free publishing software and content management system (CMS) that is popular in America. A common easy to use platform for many people to build their website.
Wordpress
Google's web crawling bot (sometimes also called a "spider"). Crawling is the process by which it discovers new and updated pages to be added to the Google index.
Googlebot
The section of a website accessed by clicking a hyperlink on another web page, typically the website's home page
Landing Page
A system we use to track radio traffic to a current client's site
Analytic Owl
Lisa's Dog
Charlie
non-visual changes to a website to improve it's SEO
Off-Page Optimization
an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with minimal need for resizing, panning and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
responsive web design
Companies such as Yodle and HomeAdvisor will sell you a new phone number that will appear on your website. This phone number allows them to track how many people are calling off of the website they created.
Tracking Phone Number
What year was TSI started
2012
all measures that can be taken directly within the website to improve its position in search rankings
On-Page Optimization
PITCH:
I've been burned in the past - website
group decides
PITCH:
All my work comes from Word of Mouth
Group Decides
What is Kevin Godwin's favorite song?
Hell N Back by Bakar