SEO
A free and easy-to-use tool for businesses, brands, artists and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help clients find you and tell them the story of your business.
Google My Business
A link on a web page that no longer works. (causing what is known as a 404 error).
Broken Link or Dead Link
A pixel we can build into the back end of a site to continue reaching website visitors after they leave.
Retargeting
Getting your visitors to do what you want them to do, whether that is to buy your product, sign up for your newsletter, register for a webinar, download a whitepaper or fill out a lead/contact form.
Website Conversion
Google's web crawling bot. Crawling is the process by which it discovers new and updated pages to be added to the Google index.
Think of it as the librarian of Google.
Googlebot
An interesting button, link or direction that is placed on a website to prompt prospective clients to become leads.
Calls to Action (CTAs)
Companies such as Yodle and HomeAdvisor will sell you a new phone number that will appear on your website. This phone number allows them to track how many people are calling off of the website they created.
Tracking Phone Number
A free publishing software and content management system (CMS) that is popular in America. The software is open source, allowing developers to create a wide array of plug-ins, themes, widgets and web pages.
Wordpress
Any incoming links to a webpage. When a webpage links to any other page. In the past, these were the major factor for the ranking of a webpage. A page with a lot of these tended to rank higher on all major search engines, including Google.
Backlinks
The section of a website accessed by clicking a hyperlink on another web page, typically the website's home page
Landing Page
locates an Internet address for "totalbaseball.com" at Internet point 199.0.0.2 and a particular host server named "www." -What you would type in to navigate to a site.
Web Domain
What has 8 wheels and is fast as hell.
Shea on roller derby night
All the measures that can be taken outside of the actual website to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible and ensure you get found for the keywords you want.
Off-Page Optimization
an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with minimal need for resizing, panning and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
Responsive Web Design (RWD)
The page displayed by a search engine in response to a query by a searcher.
Search Engine Results Page (SERP)
What did Syd ride to school every day?
all measures that can be taken directly within the website to improve its position in search rankings
On-Page Optimization
160-character snippet or tag in HTML that summarizes a page's content. Search engines show this in search results mostly when the searched-for phrase is contained in the description. Optimizing this is a very important aspect of on-page SEO.
Meta Description
an HTML element that specifies the title of a web page. These are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO and social sharing
Title Tag
Youtube