Glossary/Terms
What is a Signal ?
Signals are the smallest unit of information within Audience Manager. They represent user interactions or user activity on your on-line properties, and get passed on to Audience Manager to be used in trait rules.
Audience Manager uses key-value pairs to represent signals. For instance, the following signal could indicate that a visitor has reached a web page containing electronics:
What are the three types of data sources?
1st, 2nd and 3rd party data
What is a destination?
System where data can be shared from Audience Manager to a third party
What is the homepage of Audience Manager called?
Dashboard
I need to organize, edit, and publish a new landing page.
SDL Tridion
What is a DSP, define the acronym and what it does?
Demand Side Platform, helps marketers manage buying advertisements
Where can you purchase 3rd party data within Audience Manager?
Audience Marketplace
Name the three types of destinations
Cookie, URL and Server to Server
What feature would you use to duplicate high value audiences in order to attract new users?
Look-alike Modeling
I need a tool that allows me to set goals and objectives, then view and analyze the results as my audience approaches my goal.
Adobe Test and Target
What does DIL code stand for and what does it do?
Data integration library, javaScript code written to retrieve data from non-Adobe analytics platform
What is 2nd Party Data.
2nd party data simply is someone else's 1st party data. Adobe has a repository of anatomized traits and segments and data from 'Exchange Partners' they use to enrich our 1st party data with insights.
What are the two ways in which data can be sent through a server to server integration?
batch and real-time
What is an addressable audience?
Audience overlap between all properties where Audience Manager is ingesting data
I want to run a test which will show different experiences to different customers at the ca level and in different channels including web and the call center. What should I use and why?
SDL, Test and Target or AAM
Define recency
Recency - number of days in which user performed action
When set, users will only qualify for segment if performing action matches recency and frequency intervals set
How can Audience Manager ingest data ?
Connecting an approved data source, ingesting directly from Adobe Campaign, or Bulk API
What is the preferred destination type?
Server to Server
What feature would you use to track one user across devices or multiple users on one device?
Profile Merge Rules
I need to integrate the audience analytics between mobile and non-web applications (iOs, Android)?
AAM with SDK (software development kit) libraries
What is the Activation process ?
Its the process of sending segments to destinations like your site, app, marketing channel etc
What's the difference between a signal, trait and segment?
Signal - an undefined key-value pair
Trait - defined signal
Segment - singular or combo of traits
Name 3 types of destinations
DSPs, Ad Servers, Ad Networks, Onsite Targeting
What feature would you use to test performance of mutually exclusive segments across different destinations?
Audience Lab
I have a survey but it only measures if a customer uses the thumbs up or down. I want to find out what customers think of my new feature for the usage charts. What tool could I use to measure the customer engagement for those who don't check the survey?
Best answer wins...