General
What is the first step for any data, targeting or research client conversations?
Who can Tubi do 1st party data onboarding through?
LiveRamp
Who are your internal resources to consult about research opportunities?
AdOps (Dave), Jamie and Partnerships
What company did Farhad start first before transitioning to Tubi?
AdRise
Vanilla Ice
Where do all of the resources for sales live?
Name two ways you can contextually target Tubi users.
Genre, content rating, time of day, platform or app, geography
When can we offer research as added value?
How many platforms is Tubi available on?
18 (19 when Vizio launches)
How many coffees does Jamie drink in a day?
2
When should you loop in partnerships/adops for data conversations?
As early as possible
How can advertisers leverage 3rd party data across Tubi?
via LiveRamp, Oracle or our DSP partners
When is post-campaign reporting available?
Depends on the study type/vendor
What year was Tubi founded?
2014
What was last year's Sales Summit theme?
Stop, Collaborate, and Listen
What is our role when talking data, targeting or research with clients?
Consultant
There is no "__________" in data.
One size fits all
Guide them to one of our existing partners; loop in partnerships and Jamie if they won't budge
How many members are on the sales/adops team?
26
What is Tyler's middle name?
Wright
Name the 4 "must ask" questions.
What are you trying to achieve? What are your KPIs? How are you trying to solve those KPIs? How are you buying currently?
What mode of 3rd party data application is likely to scale the most?
via DSPs
What are the four research categories Tubi offers?
Reach & frequency, online attribution, offline attribution and brand lift
How many employees does Tubi have?
180+ globally
How many costumes does Mark own?
the limit does not exist