Chapter 15
Case (15)
Chapter 16
100

What is the main challenge faced by multinational enterprises when trying to balance global integration and local responsiveness?

fundamental tension between global and local priorities

100

What professional compromise did Lisa face when deciding whether to move to China?

sacrificing research opportunities in favor of teaching-focused roles in China

100

What is a key motivation for companies to use expatriates, despite the high costs associated with international assignments?

knowledge transfer, leadership development, or market-specific expertise

200

Why is the global matrix structure often difficult to implement effectively in MNEs?

conflicting demands from dual reporting lines, slowing decision-making

200

How does the MacDougall family represent a rare and valuable resource to multinational firms?

their proven ability to adapt across multiple cultures and develop global careers while maintaining family mobility

200

Why is repatriation often cited as one of the most difficult stages in the expatriation cycle?

employees face reverse culture shock, loss of relevance in the home office, and limited career advancement opportunities

300

What is the transnational strategy, and why is it considered difficult to execute?

a strategy that combines global efficiency, local responsiveness, and global learning, which is complex due to its high coordination and knowledge-sharing demands

300

What challenges do dual-career couples like the MacDougalls often face when deciding to move for an international assignment?

balancing career sacrifices, family dynamics, and access to professional opportunities for the trailing spouse

300

What are some ways MNEs can support expatriates and their families during international assignments to improve success rates?

providing cross-cultural training, spousal career support, and children’s education assistance