Avail Request
The email that is sent to a rep with the specifics of a buy
What is avail request
CPM stands for this
What is Cost Per Thousand
What is Connected TV
A Bookend :15 spot is this % of a :30
What is 50%
CPP stands for
What is Cost Per Rating Point
The weeks that the buy is on air
What are Flight Weeks
ABC, CBS, NBC, FOX are these kind of stations
What is Broadcast stations
Food Network, HGTV, ESPN, are examples of this
What are Cable Networks
We estimate in this program
What is Quick View
NY, LA, Philadelphia are examples of this type of market
What is LPM
AD 25-54 is an example of this
What is Demo?
Homes or a target audience using television, a measurement of the total number of homes watching television
What is Hut/Put
Name 2 VOD platforms
What is Hulu, Peacock, Paramount + etc.
The formula to calculate a rating
What is Share X Hut
These are the 2 most common data streams we use in Local
What are Live + 1 and Live + SD
When sending an avail request, you ask the rep to send rates in this format
What is an XML
The percentage of the total television-viewing audience tuned to a particular program or station at a specific time
What is Share
Streaming media offered to viewers over the internet via any device
What is OTT
When estimating a 3Q 2025 buy we would use these books
What is the latest few books (Nov24,Dec24, Jan25,Feb25) and 3Q 2024 (Jul24, Aug24, Sept24) books
A transaction model that enables an organization to acquire products and services below the fair market value
What is Trade
3 things that go on an avail request
Commercial time offered to an advertiser as compensation for a spot not run as originally contracted
What is a Makegood
A large group of cable systems within a DMA that are “connected” together.
What is Interconnect
When allocating we filter by this
What is Net CPM from most efficient to most expensive
The raw number of people exposed to a commercial message. Typically represented in thousands (000)
What are Impressions