Spacing
What is kerning?
Guides the readers attention to elements in their order of importance.
What is hierarchy?
The space between the content on the pages that balances out the printed content.
What is negative space?
Alignment with even edges on both the left and right side?
The space between baselines.
What is leading?
A short line at the beginning of a column.
What is an orphan?
The negative space between content and the edge of the page
what are margins?
A difficult letter pair to kern (give an example).
Slanted Letters: A K V W Y
Horizontal Elements: F L T
The space between a group of letters.
What is tracking?
A short line at the end of a column or paragraph?
What is manuscript?
The range for a good line length.
45-90 characters
A type of kerning that automatically adjusts spacing based on letter shapes.
Optical kerning
A type of leading that can make text appear crowded and harder to read
What is tight leading?
The intersection of rows and columns.
What is a module?
The uneven edge caused by left, right, and centered alignment.
What is a rag?
Metric Kerning
Type of tracking that increases the space between letters?
What is loose tracking
The negative space between columns.
What is a gutter?
The uneven vertical negative space caused by justified text
what are rivers?