HISTORY
Blackletter was based on this.
What is manuscripts or handwriting.
The height of lowercase letters from top to bottom is called what.
What is the x-height.
Type is measured in this on the computer and in analog.
What are points.
It is the foundation for placement and order.
What is the grid.
It serves as a clarification on goals and objectives, and an agreement between creative and the client.
What is a creative brief.
This guy was known to have developed moveable type that brought communication out of the dark ages.
Who is Johann Guttenberg.
French word for "little feet"
What is serif.
It's the spatial interval between letters.
What is letterspacing.
The designer Massimo Vignelli developed this for the National Park Services.
What is unigrid.
It is based on the rule of thirds and it is considered the divine proportion.
What is the golden ratio.
This designer dominated to movie title opening sequences in the mid 1950s
Who is Saul Bass.
It is the partially open space within a character that is open on one end, or fully enclosed.
What is a counter.
This term is used when adjusting the space between two letters.
What is kerning.
Master pages are known to be found in this panel.
What is the pages panel.
It is the art and technique of arranging type to make written language legible, readable, and appealing when displayed.
What is typography.
The Gutenberg Bible was completed in this year.
What is 1455.
This is the part of the letters that extends below the baseline.
What is the descender.
It is the distance between two lines of type, measured vertically from baseline to baseline.
What is leading or line spacing.
This style manages the most attributes that you can apply to a body of text.
What is the paragraph style.
These are some of the characteristics of a type font family.
What is bold, italic, light, extended, regular, etc.
Claude Garamond was the first typographer to produce and sell what?
What is typefaces.
It is the main curved stroke of a lowercase or capital S.
What is the spine.
This is the average space between characters in a block of text.
What is Tracking.
It helps create consistency, automates document layout, and serves as a template.
What are master pages.
In design we refer to this when talking about the level of importance of information being presented.
What is hierarchy.