Awards given to dealers or employees who meet or exceed a sales quota
What is Sales Force Promotions
100
An employee is given a cash bonus or cruise based on exceeding sales from prior year
What is sales force promotions
100
Certificates that entitle customers to cash discounts on goods or services
What is a Coupon
100
A company pays a fee for the right to promote a product with a site, event, group, or person
What is Sponsorship
100
What is the difference between Contests and Sweepstakes?
See Mr. Trebek!
200
This showcases a line of products that provide businesses with opportunities to introduce new products
What is Trade Shows and Conventions
200
Coca-Cola paying for a display in a store or on the shelves
What is Slotting Allowance
200
Products earned and given away through contests, sweepstakes, and rebates
What is incentives
200
A free trial size or a product sent through the mail, distribute door to door, or given away at retail stores
What is Product Samples
200
Talladega Nights uses this in the movie as it associates with many brands of products
What is Product Placement
300
Manufacturer supports the retailer by helping to pay for the cost of advertising its product locally
What is Cooperative Advertising
300
At the state DECA competition, textbooks, DECA merchandise, and school store merchandise are displayed
What is trade shows/ conventions
300
This is also considered as frequent buyer programs and rewards customers for using their business
What is Loyalty Marketing Programs
300
Involves using a brand-name product that involves using a product in a movie, T.V. show, or sporting event
What is Product Placement
300
McDonalds and Disney toys as part of a Happy Meal
What is Promotional Tie-In
400
Represents cash payments or discounts given by manufacturers to retailer or wholesalers for performing activities to encourage sales.
What is Promotional Allowances
400
Heating and air-conditioning advertisements that pitch a manufacturer’s brand such as Trane or Carrier with the local dealers shown at the end of television commercials
What is Cooperative Advertising
400
Low-cost items given away free or at a discount to customers with a purchase
What is a Premium
400
________ or price-packs that offer short term price reductions that are marked directly on the label or package
What is Deals
400
Traffic builders such as pens, key chains, picket calendars given away to consumers for visiting a new store or special event
What are Premiums
500
This is a premium paid by a manufacturer to a retailer to help the reailer cover the costs of placing the product on the shelves
What is Slotting Allowance
500
Encourage wholesalers or retailers to stock a large quantity of a product. This could include a discount that a manufacturer gives for performing activities to encourage sales.
What is Promotional Allowances
500
Sales promotional arrangements between one or more retailers or manufacturers
What is Promotional tie-ins
500
Designed by manufactuerers to hold and display thier products and are usually places in high-traffic areas to promote impulse items
What is Point-of-Purchase Displays
500
A rebate is a powerful tool and a great incentive for customers. Describe what a rebate is and give an example of a rebate.