4 P's
What are the 4 P's of marketing?
Product, price, place, promotion
What happens to price as demand increases?
Price also increases
Patterns of behavior people follow in their daily lives, including how they spend their time and money
Lifestyle
The avenues by which messages are delivered
Channels
What was the score of Superbowl 51 with 2 minutes left?
28-3
Advertising would fall under which of the four P's?
Promotion
People that a business want to sell to?
Target audience
Statistics about age, gender, income, ethnicity, education, occupation, etc. are called...?
Demographics
What is the term for when a campaign gains massive exposure overnight?
virality
What decade was Ballentine Hall built?
1960's
Which of the 4 P's does distribution fall under?
place
When a customer purchases products from one brand over another
Brand loyalty
What does STP stand for?
Segmentation, Targeting, Positioning
What are the 3 types of communications media?
What are the 3 types of communications media?
What is the number one song on the Billboard Top 100?
Bodak Yellow by Cardi B
In which of the 4 P's do you consider distributors?
place
What are the internal factors of a SWOT analysis?
Strengths & weaknesses
Statistics about where people live
Geographics
A comment on a business' social media page is an example of which type of media?
Earned media
Names of each of the 4 Beatles
Paul McCartney, Ringo Star, John Lennon, George Harrison
In which of the 4 P's do you consider the life cycle?
Product
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
Companies that sell similar products are all part of a _______
Market share
In an advertising agency, who is the person that directly communicates with the client?
Account executive
Name the 7th planet from the Sun
Uranus