This is what we call the design of letterforms and their arrangement in two dimensional space.
What is typography?
100
The traditional system of typographic measurement uses two basic units. Those names are....
What are point and pica?
100
Choosing typefaces that compliment each other visually, establishing harmonious size relationships, establishing correspondence, establishing alignment and using a grid are all ways to create this.
What is unity?
100
These are the three types of spacing that a designer must control when designing with type.
What are letterspacing, word spacing, and line spacing?
100
This style of font has ending strokes or "feet" on the characters.
What is a serif font?
200
This letterform is drawn by hand. The literal translation is "beautiful writing".
What is calligraphy?
200
Type that is 14 pt. or less is used for setting this.
What is text or body copy?
200
Spacing between words and lines of type should enhance these three things.
What are legibility, readability and comprehension?
200
This is what we call the spatial interval between letters.
What is letter spacing?
300
This is what we call the the design of a single set of letterforms, numerals, and signs that are unified by consistent visual properties.
What is typeface?
300
Display type, type that is larger than 14 pt., is used for these four things.
What are titles, subtitles, headlines, and subheadlines (subheads)?
300
This principle of design, along with visual hierarchy, directs the reader's eye from one typographic element to another.
What is rhythm?
300
Designers should consider the type as this.
What is form?
300
This letter form design resembles handwriting and denotes angle/slant.
What is italic?
400
This is what we call several font designs contributing to a range of style variations based upon a single typeface design.
What is type family?
400
Adjusting the spacing between letters is called this.
What is kerning?
400
When creating emphasis (and therefore visual hierarchy) with type, a design must consider these seven things.
What are position, rhythm, color contrast, size contrast, type weight,initial caps and Roman versus italic?
400
This typographical term refers to letterforms that have vertical upright strokes, which slant to the right. This type of letterstyle also has thick and thin strokes and serifs.
What is Roman?
400
Text that aligns on leftside and is uneven on the right side is called this.
What is flush left/ragged right?
500
Modification in a typeface that creates design variety while retaining the essential visual character of the face is called this.
What is type style?
500
This is the term used to refer to adjusting the spacing between lines of type.
What is leading?
500
The principle of alignment as applied to typography consists of these five primary options.
What is flush left/ragged right, flush right/ragged left. centered, justified, and asymmetrical?
500
10/11 indicates this in terms of type specification.
What is 10 point type with the leading set at 11 points?
(Another way to say this is 10 pt type with 1 pt leading; either way is considered correct).
500
These are the four main points to keep in mind when designing with type.
What are type as form, primary meaning, secondary meaning and graphic impact?