Anatomy
This is the main vertical stroke of a character
What is Stem
The space between lines of text measured from baseline to baseline
What is Leading
The imaginary line where all characters sit
What is Baseline
The four major type classifications are Sans Serif, Script, Decorative and this.
What are Serifs
The importance of one above another is called this.
What is Hierarchy
The part of a character that extends below the baseline.
What is Descender
Adjusting space between a group of letters is called this.
What is Tracking
The partially or fully enclosed part of a character
What is Counter
This type classification imitates handwriting.
What is Script
DAILY DOUBLE
The empty space around text or objects is called this
What is White Space
The part of the character that extends above the x-height
What is Ascender
Adjusting space between a pair of characters is this.
What is Kerning
The measurement of a lowercase letter
What is x-height
Sans serif typeface is distinctive since it doesn't have these decorative feet extending from the stem.
What are Serifs
Three ways to achieve contrast in typography are color, typeface and this
What is Size
The official name for the dot over the lowercase i
What is Tittle
Spacing plays an important role in this aspect of typography which helps the readers eye flow through the text.
What is Readibility
The measurement of a capital letter measured from baseline to the top of a capital letter
What is Cap Height
A single word, part of a word or very short line of text that appears at the beginning of a column or page.
What is Orphan
Using the same typeface throughout a layout that creates a harmony is called this.
What is Consistency