Type Anatomy
What is the main vertical stroke in upright characters?
Stem
What are the two main categories of fonts?
Serif and Sans-serif
What is the principle that ensures text is easy to read?
Legibility
What is kerning?
The space between two individual letters.
What is meant by 'font psychology'?
The study of how fonts affect perception and emotions.
What is the term for the decorative curved descender of letters like Q and R?
Tail
What type of font is known for its lack of serifs?
Sans-serif
What does 'hierarchy' help establish in typography?
It guides readers' attention through size and style.
What is tracking in typography?
The space between all letters in a body of text.
How can a font influence a viewer's perception?
Fonts can convey feelings of professionalism, fun, or elegance.
What is the part of a letter that extends downwards called?
Leg
Name one example of a decorative font.
Various examples (e.g., Comic Sans, Lobster)
Why is contrast important in typography?
To create visual interest and differentiate elements.
Define leading in terms of typography.
The space between baselines of text.
Why should decorative fonts be used sparingly?
They can be hard to read in longer texts.
What do we call the small stroke that extends outwards from a lowercase 'g'?
Ear
What type of font is often used for body text in printed materials?
Serif fonts
What does proper spacing include?
Leading, kerning, and tracking
How does tracking affect the overall appearance of text?
It can unify or clutter the text appearance.
What are cultural styles in typography?
Fonts that carry cultural significance and meaning.
The area of typeface anatomy that is entirely or partially enclosed by a letter form or a symbol
Counter
What is a characteristic of serif fonts?
They have small lines or strokes at the ends of letters.
What is the significance of consistency in typography?
It creates a cohesive visual identity.
Why is kerning important for logos?
To achieve better balance and aesthetics.
How do novelty fonts differ from standard typefaces?
Novelty fonts have unique styles and cannot be easily modified to bold or italic.