Type Anatomy
Typography Types
Fun
Manipulating Type
Font Psychology
100

What is the main vertical stroke in upright characters?

Stem

100

What are the two main categories of fonts?

Serif and Sans-serif

100

how tall is type

.918inches

100

What is kerning?

The space between two individual letters.

100

What is 'font psychology'?

The study of how fonts affect perception and emotions.

200

What is the term for the decorative curved descender of letters like Q and R?

Tail

200

What type of font is known for its lack of serifs?

Sans-serif

200

What font is this?

Comic Sans

200

What is tracking in typography?

The space between all letters in a body of text.

200

How can a font influence a viewer's perception?

Fonts can convey feelings of professionalism, fun, and elegance.

300

What is the part of a letter that extends downwards called?

Leg

300

What type of font mimics handwritten text and often varies in thickness to create a personal & informal feel?

Script font

300

What font is this?

FANTASY

300

Define leading in terms of typography.

The space between baselines of text.

300

Why should decorative fonts be used sparingly?

They can be hard to read in longer texts.

400

What do we call the small stroke that extends outwards from a lowercase 'g'?

Ear

400

Name one key principle of good typography

contrast, readability, spacing, alignment, and hierarchy

400

The Declaration of Independence was printed in

Caslon

400

How does tracking affect the overall appearance of text?

It can unify or clutter the text appearance.

400

How does font size impact the perception of authority or importance?

Hierarchy - larger fonts convey more importance or urgency, while smaller fonts feel less significant.

500

The area of typeface anatomy that is entirely or partially enclosed by a letter form or a symbol

Counter

500

What is a characteristic of serif fonts?

They have small lines or strokes at the ends of letters.

500

Which company switched fonts from Futura to Verdana in 2009?

IKEA

500

Why is kerning important for logos?

To achieve better balance and aesthetics.

500

How do novelty fonts differ from standard typefaces?

Novelty fonts have unique styles and cannot be easily modified to bold or italic.