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Measuring Type
Type Families
Uses
When and when not...
General Review
100
The name of the tool used to measure type.
What is a pica ruler or printers gauge.
100
Font family that looks like handwriting.
What is script
100
When chosing a font for display type, we should use this font.
What is San Serif
100
12 pt font or smaller
What is Body copy
100
Number of points in an inch
What is 72
200
Invisible line at the top of a capital letter.
What is Cap line or Cap height
200
French word for "little feet"
What is serif.
200
This is the font used for body copy...it increases reading speed and comprehension. Used in most textbooks and magazines.
What is Serif
200
When giving a specific word emphasis we make it; which makes it look slanted
What is italic
200
Number of Picas in an inch
What is 6
300
The height of a lower case letter.
What is x-height
300
Has a curved fill between the main stroke of the letter and the serif; a transition from thin to think.
What is bracked serif
300
The most important question to ask when choosing a font for the layout.
Who is the target audience
300
The amount of space on the page that we devote to margins.
What is 50%
300
Number of points in a pica
What is 12
400
The angle through the thinnest part of a curve in a character.
What is the stress
400
Comes from the early time of Guttenburg. Very hard to read. Complex, angular and dark. Used on diplomas, invitations, and certified letters.
What is blackletter.
400
The size of display type.
What is 14 pts or higher
400
The maximum number of fonts per layout.
What is 2
400
Unit of measurement that measures from the top to the bottom of a capital M.
What is M height
500
Enclosed area within the letter.
What is the counter.
500
French word for without. Font style without something....
What is SANS serif
500
The most readable x-height. Used for body copy.
What is 12pt
500
The font style we should use sparingly.
What is Novelty
500
Designers do this to the leading to increase readabiliy
What is increase it by 2 points