Typeface
Formatting
Character
Paragraph
Wild Card
100
A family of alphabetic characters, numbers, punctuation marks and other symbols that share a consistent design.
What is a Font?
100
The imaginary horizontal line along which the base of a letter sets.
What is Baseline?
100
Any written or printed letter, number, or symbol.
What is Character?
100
A feature that sets a temporary left or right margin for paragraph text.
What is Indent?
100
A technique that allows text to flow around a graphic image.
What is Text Wrap?
200
Typeface without serifs.
What is Sans-Serif?
200
The adjustment of space between pairs of letters.
What is Kerning?
200
The horizontal distance of a character.
What is Character Width?
200
The space between lines of text.
What is Leading?
200
A decorative element available in font format.
What is Dingbat?
300
Typeface with projections extending off the main strokes of a character.
What is Serif?
300
Special style that uses light color text on a dark background.
What is Reverse Type?
300
The part of a character that descends below the baseline.
What is Descender?
300
The first letter in a story that is enlarged so that the top of the letter is even with the first line of text and base drops next to the rest of the paragraph.
What is Drop Cap?
300
Measurement of text that equals one inch.
What is 72 Point?
400
An effect that gives the illusion of depth.
What is 3-D?
400
The height of lowercase letters not including ascenders and descenders.
What is X-Height?
400
The height of capital letters from the baseline to the top of caps.
What is Cap Height?
400
The first line of a paragraph is flush left, but all remaining lines are indented.
What is Hanging Indent?
400
Used to indicate a break in thought.
What is Em Dash?
500
In this example of a font style, text is slanted to the right on an angled degree.
What is Italics?
500
Text that follows an outline in some type of curved or irregular pattern.
What is Contoured Text?
500
Nonsense text used as a placeholder.
What is Greeking?
500
A single sentence or phrase that appears alone at the end or beginning of a paragraph/column.
What is Widow or Orphan?
500
The study of all elements of type as a means of visual communication; includes the shape, size, and spacing of characters.
What is Typography?