unit for measuring the height of type and the vertical distance between lines of type (= 1/72 inch)
What is point
100
bottom of uppercase and lower case letters
What is baseline
100
Sans Serif fonts are without serifs
What is sans serif
100
Computer generated typeface. Fonts are produced, typefaces are designed
What is type font
200
mini version of uppercase. Capital letters are same height
What is small cap
200
horizontal length of a line of type
What is line length
200
parts of a letter that go below the baseline
What is descender
200
These typefaces most resemble handwriting. Simulate cursive writing from casual to elegant
(Examples: Zapfino, Edwardian)
What is script
200
individual letterforms, (numerals, punctuation marks or other units) that are part of a font
What is a character
300
white type on colored background
What is reverse type
300
distance between characters in a word
What is letterspacing
300
parts of a letter that go above the typeface’s x-height
What is ascender
300
Also called square serif. Heavy, slab-like serifs
(Examples: Serifa, Lubalin, Rockwell)
What is Egyptian/slab serif
300
Modifications in a typeface that create design variety while maintaining the visual character of the typeface variations in weight (light, med., bold) width (condensed extended) or angle (italic, slanted)
What is type style
400
fancy flourish in script font
What is swash
400
amount of space between lines of type
What is leading
400
top of capital letter
What is cap height
400
used when projecting mood or attitude is important, typically for names, logos, titles and short passages of text
What is display typeface
400
range of style variations based on a single typeface (Helvetica medium, bold, italic, narrow, etc.)
What is a type family
500
single word on line
What is orphan or widow
500
manual adjustment of spacing between individual characters
What is kerning
500
height of a typeface’s lowercase letters
What is baseline
500
Used when legibility is an issue.
Typically for small print and
long passages of text.
What is text typeface
500
Design of a single set of letterforms, numerals, punctuation unified by consistent visual properties.