Metrics Mania
On Uber’s operational P&L, this line item aggregates costs like trip insurance, support, money movement, tech, and incentives.
What are Variable Costs?
The platform before Forge
What is Cascade?
This lever sets target average rider and driver prices for each hour of the week and hex cluster as part of Uber’s pricing stack.
What is CSP?
What is UberCab?
Name the most forgetful city based on Uber's lost and found index
What is Miami?
This Uber-specific revenue metric is a better proxy for the company’s true take from marketplace transactions than GAAP Revenue, and accounts for line items like courier payments but excludes certain refunds.
What is Net Effective Take Rate (NETR)?
Name the four entities evaluated in a gig
What are earner, earner org, vehicle and vehicle org
This Uber pricing element includes RxGRange, Pass Discounts, and other rider-side promos applied post-UFP.
What is Sapphire?
This was the year Uber's app became available on Android
What is 2010?
This city in North America (not US) has the most taxis in the world
What is Mexico City?
This pre-request metric refers to the predicted pickup time shown to a rider based on the first potential driver assigned if the rider converts
What is Eyeball ETA?
Used in airport operations, this feature improves efficiency by matching drivers who just dropped off a rider to new riders in-terminal, bypassing the FIFO queue.
What is Rematch?
This lever optimizes a balance of throughput and welfare in response to real-time, fine-grained supply & demand conditions by surgically suppressing demand
What is surge?
This Oscar winning movie was filmed in The Old Post Office (aka Uber's Chicago office building)
What is the Dark Knight?
The year that Dara joined Uber
What is 2017?
Service Fee / Customer Price = ?
What is ECR?
In Uber’s pricing tooling, this platform is responsible for allocating NETR into budgets across cities and for managing pricing vs. incentives.
What is Purple Box?
A price drop on the driver side was implemented for a specific product type in one city, aiming to better match earnings expectations with rider pricing. What lever controlled this?
What is DOP?
In 2024, Uber announced its inaugural share repurchase program, authorizing up to this amount in common stock buybacks
What is $7Bn?
The Uber stock price at closing today
What is $85.62?
In the latest Global Supply Health Update from Pradeep, in April, we reported this year-over-year increase in the number of active earners globally.
What is 1.2M additional earners YoY
This Uber service, maintained by trip fulfillment, uses filters like Blacklist, Uscorer, Agecheck, and Force Offline to detect and remove potential fraud.
What is Magic Mirror?
During a weekend with poor weather and a NYC transit strike, this conversion metric dropped due to lower demand despite higher trip completions.
What is R/S?
Beyonce received this much equity from Uber to perform at the infamous Vegas party
What is $6M?
The amount of time (in seconds) a driver has to accept a single offer on Trip Radar before it expires
What is 12 seconds?