Key People
About UCB
Company Initiatives
The Pharmaceutical Industry
Random from the Case
100

The Chief Information Officer of UCB who used the "Analytics as a Service" framework to guide his work in transforming how data analytics is used at UCB.

Who is Herman De Prins?

100

The country in which UCB is headquartered.

What is Belgium?

100

This program was introduced by the CIO to clarify the role of IT at UCB and included five principles.

What is The Future of IT?

100
Apple, Google, IBM, and this other electronics company were mentioned as new competitors to UCB.

What is Samsung?

100

This is the name of the super computer that beat 2 of the all-time human champions of the show Jeopardy!.

Who is Watson?

200

Upon becoming CEO of UCB in 2015, this individual introduced a strategy for the company to shift from being paid for the volume of care it delivered to being paid for the patient value.

Who is Jean-Christophe Tellier?

200

UCB focused on developing innovative medicines and therapies for people living with diseases of these 2 systems.

What is the immune system and the central nervous system?

200

There were three objectives that captured the intention for UCB's Analytics as a Service capability: data is a corporate asset, learning is the key, and this last objective.

What is experimentation is key?

200

The usage of patient data in the pharmaceutical industry had to comply with these, which protected patients and privacy.

What are global regulations?

200

This city, located in China, was the location for the meeting in which the CIO of UCB was set to discuss the company's strategy and his views on digitization to the board.

What is Shanghai?

300

This individual served as the IT director of advanced analytics and oversaw the "Analytics Sprints" initiatives.

Who is Arnaud Lieutenant?

300

In 2016 UCB opened a new solution accelerator in this American city.

What is Atlanta, Georgia

300

This was an investment made to reach the three objectives outlined in the conceptual framework for the AaaS capability. This was a "sandbox environment" where teams could experiment with data for a fixed period of time.

What are data labs?

300

This phenomenon led to patients being less dependent on their doctors for advice and becoming more empowered.

What is the vast amount of health information being made available online and in apps?

300

UCB generated this much in revenue in 2015.

3.88 billion euros

400

This individual was president of UCB's North American operations.

Who is Gillian Canon?

400

UCB had 2 research centers. One in Belgium, and one in this other European country.

What is the United Kingdom?

400

This was one of the principles of the "Future of IT" program emphasized that collaboration enables specialists to combine their best-in-class skills to deliver new customer value.

What is "we work as a team"?

400

What were pharmaceutical companies being forced to use to demonstrate the value of their drugs instead of data just from controlled trials?

What is "real world data"?

400

UCB had this many employees located in 40 countries.

What is 7,800?

500

This individual was given a 500,000 euro budget for a specific project. The money was used to contract a consulting firm to bring in thought leaders and data scientists.

Who is Arnaud Lieutenant?

500

In the patient value strategy implemented by the new CEO in 2015, growth was centered around four patient value units: bone disorders, new medicines, immunology, and this fourth unit.

What is neurology?

500

"Analytics Sprints" started by clarifying from a customer and business value point of view this "golden question".

What is "Why should we undertake this project?"

500

Thee CIO argued that digital-age pharmaceutical companies were good at 3 things:

1. engaging omnichannel customers

2. working with connected patients and stakeholders

3. ___________

What is competing with analytics and big data?

500

A combined IBM-UCB team developed a prototype system that translated massive amounts of data from patients of this disease to provide insights to healthcare providers.

What is epilepsy?