Project Management & Personal Standards
A tool used to plan content postings and engagement activities on social media platforms.
What is an editorial calendar
This rule pertains to the proportion of content that should be curated vs. promotional
What is the 80/20 rule
Numeric elements that can be measured
What is quantitative metrics
Setting a time limit that you will spend on each social media platform is one example of using this strategy
What is time management
This (color) nose helped create an image for a campaign that was sponsored by large corporations like Walgreens, NBC and M&M's
What is red
A simple template for an editorial calendar can be found on Microsoft Excel or this Google alternative
What is sheets
Another term for the 80/20 rule
What is the pareto principle
After the planning phase it is important to do a SWOT analysis. This is an acronym for what?
What is Strengths, Weaknesses, Opportunities and Threats
T/F Spending your time on the websites your audience uses is a tip help control your time management on social media
What is true
This type of content is not stored and disappears once it is viewed by the audience (ex: snapchat)
What is disposable
This is the first step in creating a simple editorial calendar
What is creating a new spreadsheet
For social media, campaign content should be split into three activities. Name one
What is promote
share
engage
Having a mission and strong goals are part of the this stage in a successful social media campaign
What is planning
Employers can develop employees by empowering them and equipping them with skills they need by utilizing this training technique
What is on-the-job training
The opposite of disposable, this type of content remains on social media until a business deletes it
What is persistent
The opposite of anonymity, this involves being honest and forthcoming with your audience
What is transparency
How often you will be posting content on each platform is an example of this type of strategy
What is timing
The qualitative or quantitative measurements that are used to track and assess success and failure
What is metrics
Another term for on-the-job-training, this type of learning allows young people and adults to gain experience employers are looking for
What is work-based learning
This must be taken in consideration when curating content in order to avoid copyright infringement. If content is copied, the source must be identified.
What is ethics
This dimension of personal standards develops creative competence and hones technical skills
What is producer
This percentage of content should be original
What is 20
The number of steps in the social media funnel
What is 8
This case study was included in the lesson and involved a campaign to replant 5 trees in the rainforest for every $10 donation
What is the blue green marble campaign
Identify one of the apps that is designed to help organize content
What is nTask
Trello
Dropbox
Google Drive