From Web 1.0 to Social Media
This is a website that includes, like a personal diary of its author or authors, contents of their interest, frequently updated and often commented on by readers.
Blog (Weblog)
This term is used to mean as users posting updates usually under 280 characters.
Microblogging
CMS stands for:
Content Management Systems
These people have a large and engaged following and are contacted by brands to amplify messages on social media to increase reach and impact on content.
Influencers
This involves content creators receiving payment in exchange for creating and sharing sponsored posts on their social media channels. (Bonus 50 points if you mention the other terminologies)
Pay-per-post/sponsored content/influencer marketing
This new evolution is also called the “internet of things” as it moves beyond exclusively human intelligence for consuming the content on the net.
Web 4.0
These profiles serve as digital resumes or professional portfolios, allowing individuals to showcase their expertise, accomplishments, and career aspirations.
User profile
True or false:
By actively monitoring and engaging with online conversations, companies can heighten negative impacts and leverage positive feedback to bolster their market position.
False. Monitoring and engaging with online conversations helps companies by mitigating negative impacts and leverage positive feedback to bolster their market position.
Enumerate the five phases of the communication lifecycle of a social media user.
1. Constitution
2. Formation
3. Engagement
4. Mitosis
5. Dissolution
True or false:
Monetizing social media involves leveraging various revenue streams, such as advertising, sponsored content, premium services, and app sales, to generate income from social networking activities and content.
True
This is an asynchronous online discussion site where people post messages around a topic, creating a hierarchical conversation thread. This application is usually organized into categories.
Internet Forum
This is a tool for businesses that allows you to manage all your Facebook marketing activities from one place.
Meta Business Suite
Users can stay updated with the latest content from their favorite websites without the need to visit them continuously. Instead, they can subscribe to receive updates, and the content will be delivered to their feed reader or aggregator.
Content Syndication
True or false:
There are five tools in monitoring things online reputation, namely, google alerts, brandwatch, hootsuite, mention, and sprout social.
True.
This refers to the process of generating revenue from activities and content shared on social networking platforms.
Monetization of Social Media
What are the five main parts of a blog?
Header
Main Column
Sidebar
Footer
Background
What are the characteristics of Social Media?
Viralization
Ubiquity
Immediacy
Interactivity
Bidirectionality
Collaboration
Explain the tasks of the following (or just give three keywords for each concept):
1. Community manager
2. Social media manager
3. Social media strategist
- Community Manager: Focuses on day-to-day engagement with the audience, including responding to comments, messages, and mentions, and fostering a sense of community around the brand.
- Social Media Manager: Oversees content creation, scheduling, and publishing across social media platforms, analyzes performance metrics, and collaborates with other teams to ensure consistency in messaging and branding.
- Social Media Strategist: Develops overarching social media strategies, conducts market research, identifies target audience segments, and develops plans for content creation, advertising, and influencer partnerships to achieve specific marketing objectives.
This term refers to the perfection and image of an individual, brand, or organization as perceived by others on the internet. It encompasses opinions, reviews, comments, and other forms of online content that shape how others view and interact with the entity in question.
Online reputation
This platform provides website owners and creators with a convenient and effective way to monetize their online content by displaying targeted advertisements.
AdSense
Web 4.0 Tools for brand enhancement
Speech-to-text method
M2M or machine-to-machine methods
Wearable technology
Give two advantages and disadvantages of social media use for businesses.
Advantages
- Low Cost
- Generates credibility
- Expands contact network
- Increases interaction between current and potential customers.
- Facilitates segmentation.
- Adapts channels to offer better customer service.
- Enables low-cost market research (quantitative and qualitative).
- Provides knowledge of customer profiles and market habits.
- Offers speed, access, and flexibility in handling information.
Disadvantages:
- Negative influence on reputation: harmful comments can damage the business image.
- Time invested in management.
- Lack of control over use by collaborators.
- Generation of SPAM.
- Loss of privacy.
Give one of the three phases of Online Reputation Management during a crisis (and try to explain each).
1. Investigation
2. Monitoring
3. Management
Choose one common mistake in managing participation and explain it.
- Assuming building a community guarantees visits.
- Being present on all channels, even those not actively used.
- Focusing solely on launching a channel without a plan for ongoing engagement or content strategy.
Great job!
What are the four common ways of monetizing social media?
1. Advertising Insertion
2. Pay-per-post
3. Premium Services
4. App Sales