AP STYLE & GRAMMAR
In AP Style, do you spell out “percent” or use the % symbol?
Use the % symbol
What’s the #1 job of a headline?
Grab Attention
What is the term for speaking to a source off the record but publishable if you confirm elsewhere?
Background or off the record
Name the three chipmunks.
Alvin, Simon and Theodore
What does “reach” measure?
How many unique users see your content.
AP Style number rule: spell out numbers ______ through ______
One through nine.
What should a news lead answer first?
The 5 W’s (who, what, when, where, why).
Which amendment protects freedom of the press?
The First Amendment
Who wrote the Op-Ed piece urging Joe Biden to get out of the race for President?
George Clooney
The algorithm favors posts that get what within the first few minutes?
Engagement (likes, comments, saves, shares)
Clue: Which is AP Style correct?
A) March 1st
B) March 1
March 1
Clue: Rewrite this in headline style: “The university will open a new science building next year.”
“University to Open New Science Building”
What’s the formula for the inverted pyramid?
Most important info first; details in descending order.
What is the name of the former Judge who was convicted of accepting bribes?
Angus McGinty
What’s the ideal length for a Twitter/X post?
Short — under 100 characters is most effective.
Fix this AP Style error: “The 5-year old child…”
“The 5-year-old child…” (hyphens between words forming a compound modifier)
A good headline should use what verb tense?
Present tense
What is the difference between fairness and balance?
Fairness = accuracy + context; Balance = equal time to all sides.
Name the three platforms that you had to write copy for during our social media assignment.
Twitter (X), Facebook and Instagram
What does “evergreen content” mean?
Content that remains relevant long-term.
AP Style for job titles: capitalize only when the title appears…
Immediately before the name.
What is the term for a short phrase under a headline offering more detail?
Subhead
What’s the term for unintentionally favoring one viewpoint due to word choice or framing?
Implicit bias (or framing bias)
During our advertising assignment what was the name of the medicine to help with hangovers?
After Party
What’s the #1 rule of platform-specific writing?
Adapt tone and format to the platform.