Lead Generation
The three pillars of a Business Development Manager’s role at Walmart Marketplace.
What is Acquisition, Onboarding, Strategy?
The primary goal of a BDM during the onboarding phase.
What is 'Go Live' and 'Generate GMV'?
This Walmart Marketplace tool automatically adjusts a seller’s product prices in real time to stay competitive and win the Buy Box.
What is the Walmart Repricer?
This seller tier has a total capacity of 20, offers a high-touch strategic partnership, and includes benefits like a dedicated SAM, JBP, weekly touch-bases, and more.
What is a Strategic Seller Tier?
First step to handle a seller issue.
What is a Partner Support Case?
This lead profiling criterion carries the highest score in the qualification matrix.
What is In-Demand selection?
Platform used to manage seller onboarding and catalog setup.
What is Seller Center?
Sellers who engage with fast and free delivery through WFS can earn these tags, which boosts visibility and buyer trust.
What is Walmart Fulfilled and two-day delivery tags?
Known as the “GPS for our seller relationships,” this is a strategic growth plan co-created by Walmart and a seller to align on goals, KPIs, and growth.
What is a JBP?
Sellers that sell in high-risk categories will need to do this.
What is Enhanced Vetting?
The three primary lead sources for BDMs.
What is BD Outbound, Referral, & Marketing?
Dashboard that helps BDMs identify pricing gaps and Buy Box competitiveness.
What is Pricing Insights Dashboard?
To win the Buy Box on Walmart Marketplace, sellers must focus on these competitive factors above all else.
What is price competitiveness, Fast/Free Shipping, and Post Purchase?
Sellers can get up to 100% off referral fees for this type of item for up to 180 days.
What is a CVP item?
Common item error.
What is pricing, EV, IP, COMP, Legal, Content, BIZ, Circumvention, etc.
The recommended time to move a seller from "Discovery" to "Qualified".
What is 'within 7 days'?
The initial onboarding steps through GSE.
What is Add market details, Manage fulfillment, Get Paid and set up catalog?
What is one key foundational piece that sellers should review in their catalog before all else?
What is Content Quality vs the listing Quality dashboard?
This flywheel component provides Sellers intellectual property protection.
What is the Brand Portal?
Payment Service Provider Options
What is Payoneer, World First, Ping Pong, Marketplace Wallet, PayPal (Hyperwallet)?
The percentage of email users that access their email from mobile devices.
What is 85%?
The ideal item setup method for medium to large product lists.
What is Bulk Upload?
This Walmart tool allows sellers to run sponsored ads to increase product visibility and drive traffic to their listings.
What is Walmart Connect (or Sponsored Products)?
Exceeding 99% in this performance metric shows excellence in fulfillment accuracy. It tracks whether customers receive shipments with the correct information attached, and Walmart requires it to stay above this threshold.
What is the Valid Tracking Rate (VTR)?
This is the process used when a seller has duplicate accounts, outdated leads, inactive profiles, or needs to reapply under a different business entity.
What is archiving?