UMX
The Customer Reality
Retention / Loyalty
Race Day
100

What is the Ultimate goal of UMX?

RETENTION

100

You should treat customers the way you like to be treated. T/F

FALSE (treat them THEY way they want to be treated)

100

The 1st step to customer loyalty is...

1st APPOINTMENT 

100

The steering wheel of a F1 race car can cost...

$50,000 to $100,000 (due mainly to all the technology)

200

There are assessment checklists in the Guidebook for ALL 8 Service steps. T/F

TRUE

200

The #1 driver of customer loyalty is...

How a customer FEELS about an experience

200

A 5% increase in retention can increase profits by...

25% - 95%

200

Pit stops are faster than you can buckle your seatbelt T/F 

TRUE (can change a set of 4 tires in a couple of seconds)

300

Concern Resolution is part of the UMX Guidebook. T/F

TRUE

300

The most important factor for customer satisfaction is...

CONVIENCE / TIME

300

What % of customers will do business with you again if their problem is resolved to their satisfaction? 

70% (90% if resolved immediately)

300

An F1 race car can drive upside down T/F

TRUE (Downforce is so intense at high speeds, in theory it could stick to the ceiling) 

400

85% of the reason for failures in a business system are related to...

PROCESSES (not people)

400

The 2 most important steps in the Customer Service Journey are...

The BEGINNING and the END

400

LTR is a measure of...

LOYALTY 

400

Pit crews follow a physical training program similar to...

OLYMPIC SPRINTERS & 
PROFESSIONAL FOOTBALL PLAYERS 

500

LAG measures are results.
LEAD measures are ________ ?

BEHAVIOURS (or actions that influence the results)

500

FRFT increases customer satisfaction T/F 

FALSE (It's a basic expectation)

500

The most important function for the manager in Concern Resolution is...

TREND ANALYSIS  

500

Invisible air can be the difference between winning and losing a race T/F

TRUE (A tiny body change can affect aerodynamics and make huge differences in speed)