Marketing Mix
The process of creating something from an outline
A design
relating to the structure of populations.
What is demographics?
Sellers pay a fee to use the "Sunkist" brand on more than 400 products in 30 countries. Sunkist is a(n) _____ brand.
What is licensed?
the concept of paying to get customers to your website using ads and other in-your-face tactics
What is inbound Marketing
Which part of the promotional mix offers 2 way communication
What is Personal selling
The amount you pay for a goods or service
based on or derived from the physical features of an area.
What is geographic?
Customers who choose one brand over another are displaying
What is brand preference?
Creating content that is useful to your target market will help you turn up in search results
How does inbound marketing work
Public Relations.
Part of the promotional mix depends on word of mouth advertising?
A number of functions, benefits and satisfaction
A service
The psychological study of consumers and their attitudes.
What is psychographic?
A brand assigned to each product within a company’s mix
What is Co-brand?
Depending on the size and scale of your inbound marketing strategy and how you get it done think agency
How much does inbound marketing cost
E Mail to loyalty card members
Which of the following would NOT be considered Advertisement in the promotional mix?
Something that can satisfy a need or desire for costumers
A Product
involving, relating to, or emphasizing behavior.
What is behavioral?
A PIP is mandated renovations and refurbishments
What is the brand?
showing which efforts in your inbound strategy resulted in what percentage of revenue, inbound marketing is king
How much will inbound marketing affect my bottom line
Which of the following would be considered a Sales Promotion
Coupon
Who is the father of marketing mix
Neil Borden
the process of dividing customers into groups based on shared company or organization attributes.
What is filmographies?
Secret brand management used the ”let her jump” and “mean stinks” brand purpose ignitions to help develop secrets fearless, strong
What is brand personality?
Tools! As with any marketing effort, inbound or otherwise, tools are our best friends
How do I know that inbound marketing works
Which part of the promotional mix depends on word of mouth advertising
Public Realations