CUSTOMERS
Who are Home Depots 3 core-customer groups
DIY (Do-It-Yourself) Customers, DIFM (Do-It-For-Me) Customers, Professional Contractors
Who is Home Depot’s biggest competitor?
Lowes
What year did Home Depot stock go public? Price?
09/22/1981 @ $12
When and where was The Home Depot incorporated?
06/29/1978, Delaware
What is The Home Depot’s official mission statement
To provide the highest level of service, the broadest selection of products, and the most competitive prices.
What percentage of sales comes from DIY customers?
60%
Name two non-traditional competitors Home Depot faces.
Amazon and Walmart
What was Home Depot’s Annual revenue in fiscal 2024?
159.5B
Home Depot’s leadership model flips the traditional hierarchy upside down. From top to bottom, list the levels of its Inverted Pyramid.
Customers, front-line associates, field support, corporate support, CEO
What are THD 3 main priorities in investments
Reinvest in the business, Deliver shareholder value, Pay a quarterly dividend
What is the name of the loyalty program offered to our PROs
Pro Xtra
What is Home Depot’s market share in the home improvement industry?
~52%
How many new stores does Home Depot plan to add in fiscal 2025?
12
How many Supply Chain platforms are there? What are they?
RDC – Rapid Deployment Center
SDC – Stocking Distribution Center
BDC – Bulk Distribution Center
DFC – Direct Fulfillment Center
FDC – Flatbed Delivery Center
MDO – Market Delivery Operations
IFC – Internal Freight Consolidation
RLC – Reverse Logistics Center
This is an essential part of the Company’s strategy for growth in the business and optimization of our customer experience.
E-Commerce
This site provides resources and information for anyone interested in the skilled trades, including students and educators, and professional customers
What is Home Depot’s main advantage over Lowe’s in the Pro segment?
Home Depot gets ~45% of sales from Pros vs. Lowe’s 20–25%
Home Depot allocates a portion of its sales for long-term investments. What percentage of total sales is targeted for capital expenditures?
2.5%
How many items does a typical Home Depot store stock during the year and Online?
~40,000/ 1 million
What are our 5 Key business Areas
Sales, Service, Safety, Profitability, People
Can customers take control of their personal information at Home Depot? If so, what’s the name of the online hub that makes it possible?
Yes. The Privacy & Security Center on Home Depot’s website.
Where does Home Depot rank among global retail brands?
#10
How many jobs did THD provide for American Workers in 2022? How many in GA
400,000/ 129.4K
How many stores do Home Depot operate in North America?
2,356
What three commitments guide Home Depot’s strategy beyond financial goals
Focus on people, operate sustainably, and strengthen communities.