Psychology
Gives us the tools to decode human behavior and mental processes through scientific study
Theory
Like a roadmap that helps us organize our observations and make predictions about behavior.
Correlation
relationship between two variables
Confidentiality
Participant information must be kept private and secure.
Quantitative
Emphasizes numerical data and statistical analysis.
Critical Thinking
Thinking that examines assumptions and conclusions.
Hypothesis
Testable prediction derived from a theory
Correlation Coefficiant
This is a numerical value that represents the strength and direction of a correlation
Anonymity
When possible, data should be collected without identifying information.
Qualitative
Focuses on in-depth understanding and rich descriptions of phenomena
Hindsight bias
Happens after an event has occured.
Survey
Gathering data, use questionnaires or interviews to collect data from a large number of people.
A graphical representation of the relationship between two variables
Deception
In some studies, researchers may use deception to create a realistic situation or avoid demand characteristics.
Likert Scale
Participants rate their agreement with statements on a numerical scale
Confirmation Bias
The tendency to search for, interpret, and remember information in relation to our beliefs or opinions.
Sampling Bias
Skewed selection occurs when the sample is not representative of the population.
Illusory Correlation
This occurs when people perceive a relationship between two variables, even when none exists
Debreifing
Participants must be fully informed about the research,
Standard Deviation
The average distance of each score from the mean.
Overconfindence
Overestimate the accuracy of our knowledge and judgements.
watching behavior involves observing subjects in their natural environment without intervention.
Experimental Methodology
A research method where the researcher manipulates one or more variables to observe the effect on another variable.
Research Confederates
Individuals who act as participants but are actually part of the research team
Percentile Rank
The percentage of scores in a distribution that are equal to or lower than a given score