Unit 1
Publications are created to convey a message to the intended audience, called the __ audience.
target
Serif typefaces have attributes or strokes at the tips of the letters called _________.
serifs
A ___________ is the specific size, weight and style applied to a typeface.
font
_____________ are illustrations and photographs used to convey meaning and add appeal
graphics
The banner on the front of a document which identifies the publication is called a _______________
nameplate
_____ is the style, arrangement, and appearance of text.
typography
Serifs should be used in the _______ of text in a printed publication.
body
The ____________ refers to the slant, weight and special effects applied to the text.
font style
A ____________ is a print effect in which a color or an object appears to run off the edge of a page
bleed
The __________________ or main heading is the title of the article, usually set in a larger font
headline
A __________ is the basic design of a character.
typeface
With _________ typefaces there are no attributes at the tips of the letters. They are best used for digital displays.
sans serif
With ____________ typefaces each character takes up the same amount of horizontal space.
monospaced
_______________ are brief descriptive text, usually placed near an image
captions
A ________________ is information about the publisher and contact info located usually on page 2 of a publication
masthead
Each typeface has a design for each letter of the alphabet, numbers, punctuation symbols and may contain other symbols.
true
__________ typefaces are designed strictly to catch the eye.
ornamental
With ______________ typefaces the amount of horizontal space each character takes up varies.
proportional
A ________________________ is an enlarged character at the beginning of a paragraph which drops below the line of text.
dropped cap
The __________________ gives credit to the author or contributor of photo or article and is usually placed just below the headline or photo or at the beginning or end of the article.
byline
Which are the 4 MAIN categories of typeface.
_________ typefaces appear to have been written by hand with a calligraphy pen or brush and should never be keyed in all caps
script
Jill is creating a FBLA flyer with an elaborate headline designed to catch the eye. Which typeface category is appropriate?
ornamental
A quotation taken directly from the body of the article in order to draw attention is called a _____________.
pull quote
_______________ are 1-2 words positioned above a headline, usually as a lead in or teaser.
kickers