Unit 1 part one
The purpose of design
To catch the reader's attention
The graphic design layouts
business card, letterhead, flyer, brochure. newsletter, magazine, info graphic, and advertisement.
Graphics
anything on the page that is not actual text
RASTER GRAPHICS
Can support high color depths.
Most common type of raster is a digital photograph.
Great for adding special effects.
Work well for web design.
Used to create images for print design.
Font
the specific size, weight and style applied to a typeface.
Two types of space
Negative an prostitute
catching the readers attention is done through?
Typography
Design Principles
Design Elements
Compression
how an image is saved in order to reduce the file size.
COMMON RASTER FORMATS
PSD
JPEG
GIF
PNG
TIFF
Adjustment Layers
Non-destructive layers that can be added to allow you to apply image tonal and color adjustments.
what evokes emotion and sets the tone/mood
Color
Typography
the style, arrangement, and appearance of text
types of compression
Lossless and Lossy
Transforming
hanging a graphics size or dimensions through commands such as scaling and rotating
Monospaced Typefaces
Each character takes up the same amount of horizontal space
Types of color scheme
Name 5 of the graphic design features
graphics, bleed, caption, dropped cap, pull quote, side bar, end mark. heading and subheading, byline, kicker and deck, and body
Portability
How easily you can open, modify, and view the files on computers using different softwares
Layer Styles
effects applied to a layer or layer group
Filters
Used to apply special effects to an image that would
be too difficult to create manually.
Types of typeface
serif, sans serif, ornamental, script, and symbol
Typeface
the basic design of a character
Transparency
Allows the background color of an image to be made transparent
Gradient
filling an object with a smooth transition from one color to another.
Proportional Typefaces
The amount of horizontal space each character takes up varies.