Marketing Basics
What is marketing?
Connecting businesses with customers
Which is an example of advertising?
A commercial encouraging people to buy shoes
What are the 4 Ps of marketing?
Product, Price, Place, Promotion
What are goods?
Items you can see and touch
What is the economy?
How people make, sell, and buy goods and services
What is one main purpose of marketing?
To inform, persuade, and remind consumers
What does “Promotion” mean in marketing?
Advertising and communicating with customers
What does “Product” mean in marketing?
An item or service offered to meet customer needs
Which is an example of a service?
A haircut
What does employment mean?
Having a job
Who are consumers?
People who buy and use goods or services
What is the main purpose of a Public Service Announcement (PSA)?
To inform people and change behavior
What does “Price” refer to?
How much the customer pays
What is consumer behavior?
How people decide what to buy
What is inflation?
Prices going up over time
What does persuasion mean in marketing?
Convincing someone to believe or do something
Which is an example of a PSA?
An anti‑smoking campaign
What does “Place” mean in marketing?
Where and how a product is sold
Which best describes demand?
How much people want something
What usually happens when demand is high and supply is low?
Prices go up
How does marketing influence consumers?
It shapes opinions and creates desire
What is the difference between direct and indirect marketing?
Direct marketing communicates directly with customers; indirect uses general ads or third parties
Why are the 4 Ps important for businesses?
They help businesses plan how to sell products successfully
How do goods, services, and marketing work together?
Marketing helps consumers choose between goods and services
What are business ethics?
Rules for doing the right thing at work