Brands
This company's brand color is primarily Red and many employees can be identified by their red polo or t-shirt when working at their grocery stores across the nation.
Target
A sneaker brand advertising on TikTok with influencers is most likely targeting this age group.
Gen Z
This strategy uses feelings like happiness, fear, or nostalgia to influence buying decisions.
Emotional Marketing
This KPI measures how many people click on an ad compared to how many see it.
Click-through Rate
This is Mr. Kobler's Favorite Color.
This company's loyalty from consumers primarily shows in taking photos and posting them online for their peers and friends to see and comment on. Also reels!
Age, location, and interests are examples of information used to identify this group of consumers.
Target audience
A restaurant promoting lunch deals only during school hours is using this type of strategy.
Seasonal Marketing
When many people click an ad but few make a purchase, this KPI is considered low.
Conversion Rate
Ducky
If you are looking for this company's brand, you'll have to head to a land down under!
Outback (Steakhouse)
A company that launches ads without knowing who will buy the product is failing at this essential marketing step.
Target Market
Provides useful or entertaining content to attract and retain customers.
Content Marketing
This KPI helps businesses determine whether their marketing efforts are profitable.
Return of Investment
This is Mr. Kobler's Favorite Fast Food Chain.
Raising Canes
Mcdonalds and Amazon
When a company showcases a good cause or purpose behind their product, they often utilize this branding strategy to help promote that they care.
Cause-Related Marketing
Sprite Cranberry utilizes this marketing strategy with the appearance of our King, Lebron.
Influencer Marketing
This metric becomes a concern when it costs too much money to gain a single new customer.
Customer Acquisition Cost
Chef and/or Broadway actor (Either acceptable)
This company's brand was recently criticized for the changes made that took away from their older style and more rustic/country feeling behind it.
Cracker Barrel
Often Health, Medications and Life Insurance target markets are mostly tailored towards this generation of individuals.
Boomers (or Gen X)
When you see a Coca-Cola in a TV-show alongside famous actors, the company often paid for it to be put in that scene.
Product Placement
When a company appears on the 1st or 2nd page of Google or a search engine, this is because they are paying for a premium of this word.
SEO or Search Engine Optimization
Mr. Kobler's biggest Pet Peeve.
Being Lied to.