Text Types
Advertisements that are printed in hard copy in publications (newspapers, magazines, journals) likely to be read by your target audience.
Print Ad
Using good looking models (who may also be celebrities) to attract our attention.
Beautiful People
Builds trust and credibility with the reader.
Ethos
What figurative language is used here:
Over the cobbles he clattered and clashed in the dark inn-yard, / He tapped with his whip on the shutters, but all was locked and barred; Tlot tlot, tlot tlot! Had they heard it? The horse-hooves, ringing clear; / Tlot tlot, tlot tlot, in the distance! Were they deaf that they did not hear?
onomatopoeia and rhyme
Name the two teams in the 1994 World Cup Final
Brazil and Italy
An arrangement of words written or spoken: traditionally a rhythmical composition, sometimes rhymed, expressing experiences, ideas, or emotions in a style more concentrated, imaginative, and powerful than that of ordinary speech or prose.
Poem
Using logic, facts, statistics, or numbers. It uses reason to persuade
Logos
Connecting to your emotions to persuade.
Pathos
What figurative language is used here:
"Hope” is the thing with feathers -
That perches in the soul -
And sings the tune without the words -
And never stops - at all
metaphor
Tehran is the capital city of what country?
Iran
A speech that is given with the intention of convincing the audience to believe or do something.
Persuasive speech
This technique tries to link a product, service, or idea with something already liked or desired by the target audience, such as fun, pleasure, beauty, security, success, wealth, etc.
Association
To show lots of people using the product, implying that "everyone is doing it" (or at least, "all the cool people are doing it").
Bandwagon
What figurative language is used here:
O Rose thou art sick.
The invisible worm,
That flies in the night
In the howling storm:
Personification
Name two places (other than Costa Rica) where Mr. Adam has lived.
Ohio USA, North Carolina USA, Washington, DC, Austria, England
Motion picture that shapes and interprets factual material for purposes of education or entertainment.
Documentary film
The use of so-called "virtue words" such as civilization, democracy, freedom, science, health, beauty, and love.
Glittering Generalities
We may believe a "regular person" more than an intellectual or a highly-paid celebrity
Plain Folks
What figurative language is used here:
"O my Luve is like a red, red rose / That's newly sprung in June; / O my Luve is like the melodie / That's sweetly played in tune."
Simile, Rhyme
How many books are in the Harry Potter series? How many movies are in the Harry Potter series?
7 books, 8 movies
An artistic work in a style that imitates that of another work, artist, or period.
Pastiche
Sentimental images to stimulate feelings of pleasure, comfort, and delight.
Warm and Fuzzy
"If we let them ban smoking in restaurants because it's unhealthy, eventually they'll ban fast food, too."
Slippery Slope
What figurative language is used here?
"It was the best of times, it was the worst of times. It was the age of wisdom, it was the age of foolishness…”
Juxtaposition
1984