Miscellaneous
Marketing connects __________ to _____________.
What is
Producers to Consumers
Transportation, storage, and inventory control are activities of which marketing function?
What is distribution
Suave wants to add a new coconut/chocolate flavor to their shampoo line. What type of utility does this fall under?
What is form utility
The four elements that make up the marketing mix are:
What is product, place, price, promotion
What component of a marketing plan would be the most useful to evaluate a businesses’ current situation and where that business stands in comparison to its competitors?
What is a swot analysis
In an overall sense, where does marketing occur?
What is whereever customers are
What function is concerned with making decisions about investments and credits
What is financing
Which of the following is an example of adding utility to a product?
What is "C"
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
What is a product
If a situational analysis (SWOT analysis) has revealed that a company has a comprehensive, current, and flexible database system, it has identified a (an)
What is a strength
Which of the following cannot be marketed?
All of the above can be marketed
Which marketing function can help businesses predict how much will be sold in a given period of time?
What is Marketing Information Management
A store’s policy states “we accept only cash.” Which marketing utility does this affect?
____________includes the location and methods used to make the product available to the consumer.
What is place
Which of the following could be an opportunity for a business?
What is "B" moving into new market segments that offer improved profits
The first step in the marketing segmentation process is to
What is Define the Market
Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?
What is selling
A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?
What is Form/Task Utility
The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service.
What is price
Which of the following is a possible external threat that a business might identify as a result of conducting a situational analysis during the marketing planning process?
What is "A" a downturn in the economy
The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.
What is Marketing
Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?
What is Product Service Management
All of the Valentine’s candy is stores is marked down after Valentine’s day because it is no longer deemed to have as much value to customers. Which marketing utility is this an example of?
What is time utility
The most important part of the product marketing mix element is
What is available options and features
Which of the following statements is true about preparing a SWOT analysis?
What is
Your SWOT analysis should be specific, to the point, and avoid grey areas